Vikas Parihar
Professional Summary
Professional Overview
Vikas Parihar is a seasoned marketing and digital transformation executive with over 15 years of experience leading high-impact initiatives across diverse industries. As the President of Marketing at CIMET, he oversees the company's global marketing strategy and oversees a team of talented marketing professionals. Vikas is also a Director and Business Acceleration Consultant at Graceonix, where he leverages his expertise to drive growth and digital transformation for his clients.
Experience Summary
Current Role
As the President of Marketing at CIMET, Vikas is responsible for developing and implementing the company's comprehensive marketing strategy. He leads a team of marketing professionals and collaborates cross-functionally to ensure seamless execution and measurable results. Under his leadership, CIMET has seen a significant increase in brand awareness, customer engagement, and market share in key regions.
Vikas also serves as a Director and Business Acceleration Consultant at Graceonix, where he works with clients to identify growth opportunities, implement digital transformation initiatives, and drive sustainable business growth. His innovative approach and data-driven insights have helped numerous organizations enhance their competitive positioning and achieve their strategic objectives.
Career Progression
Prior to his current roles, Vikas held several senior-level positions in the marketing and digital transformation space. He served as the Country Manager at Wunderman Thompson and the Chief Digital Officer (CDO) at WPP, where he led large-scale digital integration and transformation initiatives. Vikas also held the role of President - Digital Integration & Transformation at FCB Global, where he spearheaded the agency's digital capabilities and drove significant growth for key clients.
Earlier in his career, Vikas held leadership positions at Ogilvy Africa, Magnon\TBWA, Internet Moguls, and Sofitel, where he demonstrated his ability to drive strategic initiatives, optimize marketing campaigns, and deliver measurable results.
Academic Background
Vikas holds a Bachelor's degree in Computer Science from the University of Rajasthan and a Post-Graduate Diploma in Marketing Management from the Indian Institute of Management (IIM), Calcutta. His academic achievements reflect his commitment to continuous learning and professional development.
Areas of Expertise
- Digital transformation and integration
- Marketing strategy and campaign management
- Data analytics and performance optimization
- Brand development and positioning
- Cross-functional collaboration and team leadership
- Client relationship management and business development
Professional Impact
Throughout his career, Vikas has been recognized for his ability to drive transformative change and deliver measurable results. At FCB Global, he led the agency's digital integration efforts, resulting in a 35% increase in digital revenue and a 25% improvement in client satisfaction scores. As the CDO at WPP, he spearheaded the implementation of cutting-edge technologies and data-driven strategies, enabling the group to enhance its digital capabilities and competitive advantages.
Vikas's expertise and thought leadership have also been showcased through his contributions as a keynote speaker at various industry events and his participation in prestigious awards programs, including the Cannes Lions International Festival of Creativity and the EFFIE Awards.
Conclusion
Vikas Parihar is a highly accomplished marketing and digital transformation executive with a proven track record of driving growth, innovation, and measurable impact. With his strategic vision, data-driven approach, and exceptional leadership skills, he is poised to continue making significant contributions to the organizations and clients he serves.
