VP

Vikas Parihar

Vikas Parihar


Professional Overview



Vikas Parihar is an accomplished marketing executive with over 15 years of experience transforming digital strategies and driving business growth for leading multinational organizations. As the President of Marketing at CIMET, he is responsible for spearheading the company's marketing initiatives and aligning them with its overall business objectives. Additionally, he serves as a Director and Consultant at Graceonix, where he provides strategic guidance and advisory services to clients in the areas of marketing acceleration and transformation.

Experience Summary



Current Roles


President of Marketing, CIMET (2024-Present)
  • Oversees the development and execution of CIMET's comprehensive marketing strategy, ensuring alignment with the company's long-term growth objectives.

  • Leads a team of marketing professionals and collaborates cross-functionally to drive brand awareness, customer engagement, and revenue generation.

  • Implements innovative digital marketing practices and data-driven decision-making to optimize campaign performance and achieve measurable results.


Director and Business Acceleration & Marketing Transformation Consultant, Graceonix (2022-Present)
  • Provides strategic advisory and consulting services to clients, advising on marketing transformation initiatives and accelerating business growth.

  • Leverages deep industry expertise and a holistic understanding of marketing trends to help organizations navigate complex challenges and capitalize on emerging opportunities.

  • Collaborates with client teams to develop and execute tailored marketing strategies, driving measurable improvements in brand positioning, customer engagement, and revenue performance.


Career Progression


Vikas Parihar's career progression showcases his versatility and ability to drive transformative change across various industries. Prior to his current roles, he held senior marketing and digital strategy positions at leading global agencies, including:

  • Country Manager at Wunderman Thompson (2022-2024)

  • Chief Digital Officer (CDO) at WPP (2022-2024)

  • President - Digital Integration & Transformation at FCB Global (2017-2019)

  • Managing Director at Ogilvy Africa (2015-2016)

  • Vice President - Digital Strategy and Key Accounts at Magnon\TBWA (2013-2015)


Throughout his career, Vikas has consistently demonstrated his ability to lead cross-functional teams, implement cutting-edge digital strategies, and deliver measurable business impact for his clients and employers.

Academic Background


Vikas Parihar holds a Bachelor's degree in Business Administration from the prestigious Indian Institute of Management (IIM), Ahmedabad. His academic credentials and specialized training in business management have equipped him with a strong foundation to excel in the dynamic marketing and digital transformation landscape.

Areas of Expertise


  • Digital marketing strategy and execution

  • Marketing transformation and business acceleration

  • Integrated marketing campaign planning and optimization

  • Data-driven decision-making and performance measurement

  • Cross-functional team leadership and stakeholder management

  • Strategic consulting and advisory services


Professional Impact


Vikas Parihar's industry contributions are marked by his ability to drive measurable business impact for his clients and employers. Some of his notable achievements include:

  • Spearheaded a digital transformation initiative at FCB Global that resulted in a 25% increase in online revenue and a 30% improvement in customer engagement.

  • Developed and implemented a comprehensive marketing strategy for Ogilvy Africa that contributed to a 20% year-over-year growth in the region.

  • Leveraged data-driven insights to optimize marketing campaigns at Magnon\TBWA, leading to a 15% increase in return on investment (ROI).


Conclusion


With his extensive experience, strategic vision, and proven track record of delivering exceptional results, Vikas Parihar is a respected marketing executive poised to drive continued success for CIMET and his clients at Graceonix. His passion for innovation, combined with his deep understanding of digital marketing and transformation, make him a valuable asset in today's rapidly evolving business landscape.