VK

Vikash Koushik

Vikash Koushik


Professional Summary



Professional Overview
Vikash Koushik is an accomplished marketing professional with over 7 years of experience driving strategic marketing initiatives and leading high-performing teams. As the Head of Marketing at RevenueHero, he is responsible for developing and executing comprehensive marketing strategies to accelerate the company's growth and strengthen its market position.

Experience Summary

Current Role
As the Head of Marketing at RevenueHero, Vikash is responsible for overseeing all marketing activities, including brand development, demand generation, content creation, and digital marketing. He has successfully implemented innovative marketing campaigns that have resulted in a significant increase in website traffic, lead generation, and customer acquisition. Vikash's strategic approach and data-driven decision-making have positioned RevenueHero as a leading player in the industry.

Career Progression
Prior to his current role, Vikash held several senior marketing positions, including Inbound Marketing Lead at BiteSpeed, Senior Product Marketing Manager at Microsoft and its subsidiary Ally.io, and Product Marketer at Zepel.io. Throughout his career, he has demonstrated a strong ability to translate complex technical concepts into compelling marketing narratives and drive measurable business impact.

Academic Background
Vikash holds a Bachelor of Business Administration (BBA) degree from the University of Delaware, where he specialized in Marketing and Management Information Systems. During his academic tenure, he achieved academic excellence and was recognized for his leadership contributions to various student organizations.

Areas of Expertise
  • Strategic marketing planning and execution

  • Demand generation and lead nurturing

  • Content creation and digital marketing

  • Product marketing and positioning

  • Cross-functional team leadership and collaboration

  • Data-driven decision-making and performance analysis


Professional Impact
At BiteSpeed, Vikash implemented a comprehensive inbound marketing strategy that resulted in a 35% increase in website traffic and a 25% improvement in lead conversion rates. As a Senior Product Marketing Manager at Microsoft and Ally.io, he played a pivotal role in launching new product features and driving product adoption, contributing to significant revenue growth for the company.

Conclusion
With a strong track record of success in the marketing industry, Vikash Koushik is a versatile and strategic leader who thrives on driving impactful marketing initiatives. His expertise in aligning marketing strategies with business objectives, combined with his ability to inspire and lead cross-functional teams, make him a valuable asset to RevenueHero and the companies he has served throughout his career.