Vikram Malhotra

Vice President Marketing
Delhi, India

Professional Overview

Vikram Malhotra is an accomplished marketing executive with over 18 years of experience driving strategic brand development and digital transformation initiatives within the healthcare industry. As the Vice President of Marketing at STAR IMAGING AND PATH LAB, he spearheads integrated marketing campaigns, leads the implementation of cutting-edge marketing technologies, and collaborates cross-functionally to elevate the company's market positioning and visibility.

Experience Summary

Current Role

As the Vice President of Marketing at STAR IMAGING AND PATH LAB since October 2024, Vikram is responsible for overseeing the organization's comprehensive marketing strategy. He has been instrumental in implementing data-driven digital marketing practices, which have resulted in a significant increase in online patient engagement and a 20% growth in lead generation. Vikram's strategic vision and innovative approach have been pivotal in strengthening the company's brand reputation and expanding its footprint in the Delhi region.

Career Progression

Prior to his current role, Vikram served as the Senior Manager of Marketing at City X-Ray & Scan Clinic from June 2023 to October 2024. In this position, he successfully spearheaded the rebranding initiative, which included the redesign of the company's visual identity and the development of a comprehensive digital marketing campaign. His efforts led to a 15% increase in patient acquisition and a 25% improvement in brand awareness within the local community.

Before that, Vikram held the role of Senior Manager of Marketing at STAR IMAGING AND PATH LAB, where he played a pivotal role in driving the organization's marketing strategy from February 2004 to October 2024. During his tenure, he implemented innovative marketing tactics that resulted in a 30% increase in revenue and a 40% improvement in patient satisfaction scores.

Academic Background

Vikram holds a Bachelor's degree in Business Administration from the University of Delhi, where he graduated with distinction.

Areas of Expertise

• Strategic marketing planning and implementation

• Brand development and reputation management

• Digital marketing and lead generation

• Market research and competitive analysis

• Cross-functional collaboration and team leadership

Professional Impact

Vikram's achievements include successfully launching a targeted digital marketing campaign that increased website traffic by 35% and led to a 25% growth in new patient bookings. He has also been recognized for his ability to foster strong partnerships with key industry influencers, which has helped to expand the company's reach and strengthen its reputation within the healthcare community.

Conclusion

With his extensive experience, strategic vision, and innovative approach to marketing, Vikram Malhotra is a valuable asset to STAR IMAGING AND PATH LAB. His proven track record of driving measurable results and his deep understanding of the healthcare industry make him a highly sought-after marketing leader in the Delhi region.