Vikrant Salve

Deputy VP Marketing | ARKRAY Healthcare Pvt. Ltd. | Mumbai, Maharashtra, India

Professional Overview
Vikrant Salve is an accomplished marketing professional with over 13 years of experience in the healthcare industry. As the Deputy VP of Marketing at ARKRAY Healthcare Pvt. Ltd., he leverages his deep understanding of the industry and proven expertise in strategic marketing to drive growth and innovation.

Experience Summary

Current Role
As the Deputy VP of Marketing at ARKRAY Healthcare, Vikrant is responsible for overseeing the company's comprehensive marketing strategy. He leads a team of marketing experts to develop and execute campaigns that effectively position ARKRAY's products and services, while fostering stronger brand recognition and customer engagement. Under his leadership, the marketing department has achieved significant improvements in lead generation, customer acquisition, and market share.

Career Progression
Vikrant began his career in 2007 as a Client Servicing Executive at McCann Ericsson's healthcare division, where he honed his skills in client management and campaign development. He then joined ARKRAY Healthcare in 2013 as a Group Product Manager, where he excelled in product marketing and strategic planning. His exceptional performance led to a promotion to Marketing Manager in 2017, and subsequently to his current role as Deputy VP of Marketing in 2018.

Academic Background
Vikrant holds a Bachelor of Commerce (B.Com) degree from the University of Mumbai, where he graduated with distinction.

Areas of Expertise

• Strategic marketing and brand management

• Product development and launch

• Digital marketing and social media optimization

• Market research and competitive analysis

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at ARKRAY Healthcare, Vikrant has been instrumental in the successful launch of several new products, contributing to a 25% increase in the company's market share within the first two years. He has also spearheaded the development and implementation of a comprehensive digital marketing strategy, resulting in a 35% increase in website traffic and a 28% rise in lead conversion rates.

Conclusion
Vikrant Salve's extensive experience, strategic acumen, and innovative approach to marketing have made him a valuable asset to ARKRAY Healthcare. As the Deputy VP of Marketing, he continues to drive the company's growth and position it as a leading player in the healthcare industry.