Professional Summary
Professional Overview
Vincent Mastria is the Co-Founder and Chief Revenue Officer (CRO) of New Tradition, a leading media and advertising technology company based in New York City. With over 15 years of experience in the industry, Mastria is a seasoned executive with a proven track record of driving revenue growth, developing strategic partnerships, and shaping the trajectory of innovative startups.
Experience Summary
Current Role
As the Co-Founder and CRO of New Tradition, Mastria is responsible for overseeing the company's revenue generation strategies, managing key client relationships, and expanding its market presence. Under his leadership, New Tradition has experienced rapid growth, securing partnerships with major brands and industry-leading platforms. Mastria's deep understanding of the media and advertising landscape, coupled with his strategic vision, has been instrumental in positioning New Tradition as a disruptive force in the industry.
Career Progression
Prior to co-founding New Tradition, Mastria held various sales and account management roles at prominent media companies, including JCDecaux, Titan Worldwide, and Scripps Networks Interactive. During these tenures, he honed his skills in client relationship management, strategic account planning, and driving revenue growth through innovative solutions. Mastria's versatile background and ability to navigate complex industry dynamics have been invaluable in shaping his successful entrepreneurial journey.
Academic Background
Mastria holds a Bachelor of Science degree in Business Administration from Fordham University, where he specialized in Marketing and Finance. His academic achievements and passion for the industry have been pivotal in cultivating his well-rounded professional expertise.
Areas of Expertise
- Media and advertising technology
- Revenue growth and strategic account management
- Startup leadership and business development
- Client relationship management and strategic partnerships
- Innovative marketing and sales strategies
Professional Impact
Throughout his career, Mastria has spearheaded several groundbreaking initiatives that have left a lasting impact on the media and advertising industry. As the Co-Founder of New Tradition, he has been instrumental in driving the company's expansion, securing high-profile partnerships, and delivering innovative solutions that have transformed the way brands and consumers engage with digital content. Mastria's strategic vision and entrepreneurial spirit have positioned him as a respected leader in the industry, known for his ability to drive sustainable growth and shape the future of the media landscape.
Conclusion
With his extensive industry experience, proven leadership skills, and entrepreneurial mindset, Vincent Mastria is poised to continue driving the success of New Tradition and shaping the future of the media and advertising industry. As a Co-Founder and CRO, he remains committed to leveraging his expertise and strategic vision to deliver transformative solutions that empower clients and drive measurable results.
