Vincenz Behn

Experienced B2B-marketing expert and CMO/regional CMO with a strong track record

Professional Overview

Vincenz Behn is an accomplished B2B-marketing expert and seasoned CMO/regional CMO with a proven track record of driving impactful marketing strategies and delivering measurable results. With extensive experience in the financial services and professional services industries, he has established himself as a versatile and results-oriented marketing leader.

Experience Summary

Current Role

Vincenz currently serves as an Experienced B2B-marketing expert and CMO/regional CMO at Cognaize, where he is responsible for leading the company's marketing efforts and driving strategic initiatives to enhance brand visibility, generate high-quality leads, and accelerate revenue growth.

Career Progression

Prior to his current role, Vincenz held various leadership positions within the Moody's Analytics and Bureau van Dijk organizations. As the Head of Demand Generation at Moody's Analytics, he spearheaded successful campaigns that generated significant pipeline and revenue growth. In his previous roles as Senior Director - Global Marketing and Events and Marketing Director CEMEA at Bureau van Dijk, he was instrumental in strengthening the company's brand, expanding its market presence, and optimizing marketing operations.

Earlier in his career, Vincenz gained valuable experience as a Management Consultant at Vincenz Behn Unternehmensberatung and Capgemini Consulting, where he leveraged his strategic and analytical skills to drive organizational transformation and process improvements for clients.

Academic Background

Vincenz holds a Bachelor's degree in Business Administration from a reputable university, where he specialized in Marketing and International Business.

Areas of Expertise

• B2B marketing strategy and execution

• Demand generation and lead nurturing

• Digital marketing and marketing automation

• Event management and experiential marketing

• Brand development and positioning

• Marketing operations and performance optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout his career, Vincenz has consistently delivered impactful marketing campaigns that have driven significant business growth and market expansion for his employers. His ability to align marketing initiatives with broader business objectives, combined with his strong data-driven approach, has enabled him to deliver measurable results and establish himself as a trusted marketing leader within the industry.

Conclusion

With his extensive experience, proven track record, and deep industry expertise, Vincenz Behn is a versatile and strategic B2B-marketing professional who is well-equipped to lead marketing initiatives that contribute to the success and growth of Cognaize and its clients.