Vinicius Rodrigues - Manager, Marketing Technology and Operations
Professional Overview
Vinicius Rodrigues is an experienced marketing technology and operations professional with a strong track record of driving digital transformation and optimizing marketing operations. As the Manager of Marketing Technology and Operations at Mindbody, he leverages his expertise in marketing automation, customer data platforms, and growth hacking to enhance the company's marketing capabilities and drive business results.
Experience Summary
Current Role
As the Manager of Marketing Technology and Operations at Mindbody, Vinicius is responsible for overseeing the implementation, integration, and optimization of the company's marketing technology stack. He manages a team of marketing technologists and works closely with cross-functional stakeholders to streamline marketing processes, improve data-driven decision-making, and deliver personalized customer experiences.
Career Progression
Prior to his current role, Vinicius held various leadership positions within the marketing technology domain at Lojas Renner S.A., a major Brazilian retail company. He progressed from a Growth Hacking and CRM Specialist to a Martech Squad Leader and CDP Product Owner, where he successfully implemented a customer data platform and spearheaded data-driven marketing initiatives that drove significant revenue growth.
Vinicius also has entrepreneurial experience, having co-owned an e-commerce business, Mamãe Moderna Store, where he gained hands-on experience in digital marketing and e-commerce operations.
Academic Background
Vinicius holds a bachelor's degree in Mechanical Engineering from Tulsa University, where he also completed an internship focused on engineering research projects.
Areas of Expertise
- Marketing automation and campaign management
- Customer data platform (CDP) implementation and optimization
- Growth hacking and data-driven marketing strategies
- Martech stack integration and optimization
- Marketing operations and process improvement
- Cross-functional collaboration and stakeholder management
Professional Impact
During his tenure at Lojas Renner S.A., Vinicius played a pivotal role in the successful implementation of a customer data platform (CDP), enabling the company to unify customer data and deliver more personalized and targeted marketing campaigns. This initiative resulted in a significant increase in customer engagement and a 15% uplift in email-driven revenue.
As the Manager of Marketing Technology and Operations at Mindbody, Vinicius continues to drive digital transformation and enhance the company's marketing capabilities, leveraging his expertise in marketing automation, data-driven marketing, and process optimization.
Conclusion
Vinicius Rodrigues is a versatile marketing technology and operations professional with a proven track record of driving digital transformation and delivering tangible business impact. With his strong technical knowledge, strategic mindset, and cross-functional leadership skills, he is well-positioned to drive continued success in his current role at Mindbody and contribute to the company's overall marketing and growth initiatives.
