Vinicius Santos
Senior Manager, Business Development - Lifestyle (LATAM)
Professional Overview
Vinicius Santos is an accomplished business development and marketing professional with extensive experience in the lifestyle and retail industries across Latin America. As the Senior Manager of Business Development - Lifestyle (LATAM) at Authentic Brands Group, he leverages his expertise to drive strategic partnerships and growth initiatives for the company's diverse portfolio of lifestyle brands.
Experience Summary
Current Role
As the Senior Manager of Business Development - Lifestyle (LATAM) at Authentic Brands Group, Vinicius is responsible for identifying and securing new licensing and distribution opportunities across the Latin American market. He plays a pivotal role in expanding the reach and impact of the company's iconic lifestyle brands, forging partnerships that align with the unique preferences and dynamics of the LATAM consumer landscape.
Career Progression
Prior to his current role, Vinicius held various leadership positions that have honed his expertise in the industry. He served as the Licensing Sales Manager - Softlines at Redibra, the Marketing Manager at Vans Brazil (Arezzo&Co), the Licensing Manager - Apparel at The Walt Disney Company Brasil, and the Regional Product Merchandising Manager for Timberland at VF Corporation. Through these roles, Vinicius has developed a deep understanding of brand management, product development, and go-to-market strategies within the lifestyle and retail sectors.
Academic Background
Vinicius holds a Bachelor's degree, though the specific field of study is not provided.
Areas of Expertise
- Brand management and licensing
- Business development and partnership strategy
- Retail and consumer insights
- Marketing and campaign execution
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Vinicius has demonstrated a track record of driving business growth and brand expansion. He has successfully negotiated and implemented strategic licensing agreements, launched impactful marketing campaigns, and fostered strong relationships with key industry partners. Vinicius's ability to navigate the complex LATAM market and align brand initiatives with evolving consumer preferences has been instrumental in enhancing the visibility and profitability of the companies he has served.
Conclusion
Vinicius Santos is a seasoned business development and marketing professional with a proven ability to expand the reach and impact of lifestyle brands in the Latin American market. His diverse industry experience, strategic mindset, and collaborative leadership style make him a valuable asset to Authentic Brands Group as they continue to grow their portfolio and solidify their presence in the LATAM region.
