Vinitha Ramani
Vice President Marketing, Kissflow
Professional Overview
Vinitha Ramani is an accomplished marketing executive with over 15 years of experience driving strategic growth and innovation for leading technology companies. As the Vice President of Marketing at Kissflow, she is responsible for spearheading the company's global marketing efforts, strengthening brand positioning, and accelerating revenue growth through integrated marketing campaigns and thought leadership initiatives.
Experience Summary
Current Role
As the Vice President of Marketing at Kissflow, Vinitha oversees the company's comprehensive marketing strategy, including product marketing, demand generation, digital marketing, and communications. She has been instrumental in elevating Kissflow's profile as a leading low-code platform provider, resulting in significant market share gains and customer acquisition. Under her leadership, the marketing team has achieved impressive results, including a 35% increase in website traffic, a 45% rise in qualified leads, and a 25% improvement in customer retention.
Career Progression
Prior to her current role, Vinitha held several senior marketing positions at Kissflow and Ramco Systems. As the Senior Director of Global Product Marketing for Low-Code at Kissflow, she played a pivotal role in launching the company's innovative low-code platform, driving thought leadership initiatives, and fostering strategic partnerships. Her earlier experience as the Director of Marketing at Ramco Systems further strengthened her expertise in enterprise software and cloud-based solutions.
Academic Background
Vinitha holds a Bachelor's degree in Computer Science from the University of Madras and a Post-Graduate Diploma in Marketing Management from the Symbiosis Institute of Management Studies. She is a certified Digital Marketing Strategist and has completed executive programs in Strategic Marketing and Leadership from prestigious institutions.
Areas of Expertise
- Strategic marketing and brand management
- Demand generation and lead nurturing
- Digital and content marketing
- Product marketing and go-to-market strategies
- Competitive analysis and market intelligence
- Cross-functional collaboration and team leadership
Professional Impact
Vinitha's contributions have been recognized through numerous industry awards and accolades. She was named one of the "Top 50 Most Influential Women in Technology" by CIO Review India and received the "Marketing Excellence Award" from the CMO Council for her innovative digital marketing campaigns. Vinitha is also an active participant in industry events, where she frequently shares her insights and best practices as a speaker and panelist.
Conclusion
With her deep understanding of the technology landscape, proven track record of driving marketing excellence, and strong leadership capabilities, Vinitha Ramani is poised to continue making a significant impact at Kissflow and within the broader industry. Her unwavering commitment to innovation and her ability to translate strategic vision into tangible results make her a valuable asset to the organizations she serves.
