Viraj Verma

Vice President Marketing
Chennai, Tamil Nadu, India

Professional Overview

Viraj Verma is an accomplished marketing executive with over 20 years of experience driving strategic growth initiatives across the hospitality, retail, and entertainment industries. As the Vice President of Marketing at Sterling Holiday Resorts Limited, he is responsible for leading the company's marketing strategy, brand development, and customer engagement efforts to strengthen its position as a leading player in the vacation ownership and leisure travel sector.

Experience Summary

Current Role

Vice President Marketing, Sterling Holiday Resorts Limited (2018-03-01 to Present)

• Spearheaded the development and implementation of integrated marketing campaigns that have resulted in a 25% increase in brand awareness and a 15% uplift in customer acquisition.

• Leveraged data-driven insights to optimize the company's digital marketing channels, leading to a 20% improvement in website conversions and a 30% increase in social media engagement.

• Collaborated with cross-functional teams to enhance the customer experience, resulting in a 12% improvement in customer satisfaction and a 18% increase in repeat bookings.

Career Progression

GM - Marketing & Strategic Alliances, PVR BluO Entertainment Ltd. (2016-10-01 to 2018-03-01)

• Spearheaded the development and execution of strategic marketing initiatives that drove a 22% increase in footfall and a 18% growth in revenue for the company's entertainment venues.

• Forged strategic partnerships with leading brands, leading to a 30% increase in ancillary revenue streams.

Regional Head Marketing - Club Mahindra - North, Mahindra Holidays & Resorts India Limited (2011-05-01 to 2016-09-01)

• Developed and implemented targeted marketing campaigns that resulted in a 28% increase in membership enrollment and a 20% improvement in customer retention in the Northern region.

• Played a key role in the successful launch of new resort properties, contributing to a 15% growth in the company's market share in the region.

Academic Background

• Master of Business Administration (MBA), Marketing, Symbiosis Institute of Management Studies, Pune

• Bachelor of Commerce (B.Com), University of Delhi

Areas of Expertise

• Brand strategy and development

• Integrated marketing communications

• Digital marketing and e-commerce optimization

• Customer experience management

• Strategic partnerships and alliances

• Data-driven decision making

Professional Impact

• Recognized as a thought leader in the vacation ownership and leisure travel industry, frequently invited to speak at industry conferences and events.

• Served as a mentor to young marketing professionals, sharing insights and best practices to support their career growth.

• Contributed to industry publications, sharing valuable insights on emerging marketing trends and strategies.

Conclusion

With his extensive experience, strategic mindset, and proven track record of driving growth and innovation, Viraj Verma is well-positioned to continue making a significant impact in the hospitality and leisure travel industry. He is committed to leveraging his marketing expertise to help Sterling Holiday Resorts Limited solidify its position as a premier vacation ownership and leisure travel brand.