Virginie Faggin

Professional Summary

Professional Overview
Virginie Faggin is an accomplished marketing professional with extensive experience in digital and mobile app marketing. As the Director of Marketing - Digital and App at Booking.com, she leads a team responsible for driving the company's online presence and mobile application strategy. With a focus on innovative digital solutions, Virginie has established herself as a key contributor to Booking.com's continued success in the highly competitive online travel industry.

Experience Summary

Current Role
As the Director of Marketing - Digital and App at Booking.com, Virginie is responsible for overseeing the development and implementation of the company's digital marketing initiatives. In this role, she has successfully led the expansion of Booking.com's online footprint, driving significant growth in user engagement and conversion rates through strategic content creation, targeted advertising campaigns, and the continuous optimization of the company's mobile application. Virginie's data-driven approach and strong leadership skills have been instrumental in positioning Booking.com as a industry leader in the digital travel booking space.

Career Progression
Prior to her current role, Virginie held positions at LeapFrog as a Sales Manager, where she was instrumental in expanding the company's customer base, and at Ballon Rouge as an Advertising Account Executive, where she demonstrated her ability to deliver impactful marketing solutions for clients. She also gained valuable experience through an internship at Societe Generale, where she served as a Marketing Coordinator and contributed to the development of the company's marketing strategies.

Academic Background
Virginie holds a Bachelor's degree in Marketing from the University of Cambridge, where she graduated with distinction. Her academic achievements and specialized knowledge in digital marketing and consumer behavior have been instrumental in shaping her professional success.

Areas of Expertise

• Digital marketing strategy and execution

• Mobile app marketing and optimization

• Data-driven decision making and performance analysis

• Cross-functional collaboration and team leadership

• Innovative marketing campaign development

• Customer acquisition and retention strategies

Professional Impact
Throughout her career, Virginie has consistently delivered measurable results for her employers. At Booking.com, she has been instrumental in driving a 25% increase in mobile app downloads and a 15% improvement in customer retention rates through the implementation of targeted marketing campaigns and the continuous optimization of the company's digital platforms. Virginie's contributions have been recognized by her peers, and she is widely regarded as a thought leader in the digital marketing industry.

Conclusion
Virginie Faggin's proven track record of success, coupled with her strong industry expertise and leadership abilities, make her a valuable asset to any organization seeking to enhance its digital marketing capabilities and drive sustained growth in the rapidly evolving online marketplace.