Vishwanath B
Chief Marketing Officer
Professional Overview
Vishwanath B is a seasoned marketing executive with over 7 years of experience in the healthcare industry. As the Chief Marketing Officer at Altius Hospitals, he is responsible for developing and executing innovative marketing strategies to drive brand awareness, patient acquisition, and revenue growth.
Experience Summary
Current Role
As the Chief Marketing Officer at Altius Hospitals since December 2022, Vishwanath is leading the organization's marketing efforts, including digital marketing, brand positioning, and patient engagement initiatives. Under his leadership, Altius Hospitals has seen a 25% increase in website traffic and a 20% improvement in patient satisfaction scores.
Career Progression
Prior to his current role, Vishwanath held various marketing leadership positions within the healthcare sector. He served as the General Manager at SPARSH Hospital, Bengaluru, where he spearheaded a successful rebranding campaign that resulted in a 15% increase in patient volume. Before that, he was the Associate General Manager at Gleneagles Global Hospitals and the Marketing Manager at Narayana Health, where he demonstrated his ability to create and implement effective marketing strategies.
Academic Background
Vishwanath holds a Master of Business Administration (MBA) degree from the Indian Institute of Management, Bangalore, with a specialization in Marketing. He graduated with distinction and was recognized for his outstanding academic performance.
Areas of Expertise
- Strategic marketing planning and implementation
- Brand management and positioning
- Digital marketing and social media optimization
- Patient acquisition and retention strategies
- Healthcare industry trends and best practices
- Leadership and team management
Professional Impact
Vishwanath has a proven track record of driving measurable results for the healthcare organizations he has served. His innovative marketing campaigns have consistently led to increased patient volumes, improved brand recognition, and enhanced patient satisfaction. Vishwanath is recognized as a thought leader in the industry, frequently speaking at healthcare conferences and contributing to industry publications.
Conclusion
With his extensive experience, strategic mindset, and proven track record of success, Vishwanath is poised to continue making a significant impact as the Chief Marketing Officer at Altius Hospitals. His commitment to excellence and his passion for the healthcare industry make him a valuable asset to the organization and the industry as a whole.
