Viv Rettke, Chief Strategy and Transformation Officer
Professional Overview
Viv Rettke is a seasoned strategic leader with extensive experience driving transformation and growth initiatives across the retail and consumer goods industries. As the Chief Strategy and Transformation Officer at Cole Haan, Viv is responsible for spearheading the company's long-term strategic vision, developing innovative business models, and orchestrating complex organizational changes to enhance operational efficiency and profitability.
Experience Summary
Current Role
As the Chief Strategy and Transformation Officer at Cole Haan, Viv is leading the company's strategic planning and execution, with a focus on driving sustainable growth and positioning the brand for long-term success. In this role, Viv is responsible for developing and implementing strategic initiatives that align with the company's overall vision, optimizing operational processes, and fostering a culture of continuous improvement. Viv's expertise in driving large-scale transformations has been instrumental in helping Cole Haan navigate the evolving retail landscape and adapt to changing consumer preferences.
Career Progression
Prior to joining Cole Haan, Viv held several senior leadership roles at Reebok and The Kraft Heinz Company. As the Head of Transformation at Reebok, Viv was responsible for spearheading the company's global restructuring efforts, which included streamlining operations, enhancing supply chain efficiency, and implementing cutting-edge digital solutions. Viv's earlier experience at The Kraft Heinz Company, where they held various roles in sales, category management, and corporate strategy, has provided a deep understanding of the consumer goods industry and the challenges facing leading brands.
Academic Background
Viv holds a Master of Business Administration (MBA) degree from the Kellogg School of Management at Northwestern University, with a focus on finance and marketing. They also earned a Bachelor of Arts (B.A.) degree in Economics from Williams College, where they demonstrated academic excellence and a strong foundation in data-driven decision-making.
Areas of Expertise
- Strategic planning and execution
- Organizational transformation and change management
- Operational optimization and process improvement
- Digital transformation and technology integration
- Category management and revenue management
- Consumer insights and market intelligence
Professional Impact
Throughout their career, Viv has spearheaded several high-profile initiatives that have delivered measurable results for their employers. At Reebok, Viv's leadership in the company's transformation efforts resulted in significant cost savings, improved inventory management, and enhanced operational agility, positioning the brand for long-term growth. At The Kraft Heinz Company, Viv's contributions to the company's category leadership and revenue management strategies helped drive market share gains and improved profitability.
Conclusion
Viv Rettke is a seasoned strategic leader with a proven track record of driving organizational transformation and delivering sustainable growth in the retail and consumer goods industries. As the Chief Strategy and Transformation Officer at Cole Haan, Viv is poised to leverage their extensive experience and expertise to propel the company forward, adapt to changing market dynamics, and enhance its competitive positioning in the industry.
