Vivian Tran

Experienced Marketing Executive Driving Innovation in Kids and Family Entertainment

Professional Overview
Vivian Tran is an accomplished marketing executive with over 15 years of experience in the entertainment industry. As the Vice President of Kids & Family Marketing at NBCUniversal, she is responsible for developing and executing innovative marketing strategies that engage and captivate audiences in the rapidly evolving kids and family entertainment space.

Experience Summary

Current Role
In her current role as Vice President of Kids & Family Marketing at NBCUniversal, Vivian oversees the development and implementation of integrated marketing campaigns for the company's portfolio of kids and family-focused content and brands. She is instrumental in driving audience growth, brand awareness, and revenue generation through strategic partnerships, digital initiatives, and creative promotional activities.

Under Vivian's leadership, the Kids & Family Marketing team has consistently delivered high-impact campaigns that have resulted in increased viewership, improved brand affinity, and significant revenue growth. Her ability to identify emerging trends and adapt marketing strategies accordingly has been pivotal in maintaining NBCUniversal's position as a leader in the kids and family entertainment market.

Career Progression
Prior to her current role, Vivian held various marketing leadership positions within NBCUniversal and its subsidiaries. As the Senior Marketing Director for Digital Distribution, she played a crucial role in expanding the company's digital footprint and enhancing the user experience across its streaming platforms. She also served as the Senior Director of Brand and Retail Marketing at Universal Pictures Home Entertainment, where she spearheaded successful campaigns that drove physical and digital content sales.

Vivian's early career experiences at Global Icons, LLC and Warner Bros. Consumer Products provided her with a strong foundation in brand licensing, marketing, and sales, which have significantly contributed to her overall strategic and operational expertise.

Academic Background
Vivian holds a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles (UCLA), where she graduated with honors.

Areas of Expertise

• Omnichannel marketing strategy development and execution

• Kids and family entertainment brand management

• Digital marketing and content distribution

• Strategic partnership and licensing negotiations

• Data-driven decision making and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Vivian has been recognized for her ability to drive innovation and deliver measurable results. Under her leadership, the Kids & Family Marketing team at NBCUniversal has consistently exceeded growth targets, expanded the company's audience reach, and contributed to the overall financial success of its kids and family-focused content and brands.

Vivian's strategic vision, analytical mindset, and creative problem-solving skills have positioned her as a trusted advisor and respected industry leader. She is actively involved in professional associations and industry events, sharing her expertise and insights to help shape the future of the kids and family entertainment landscape.

Conclusion
With her extensive experience, industry acumen, and proven track record of success, Vivian Tran is poised to continue driving innovation and growth within the dynamic kids and family entertainment market. Her unwavering commitment to delivering exceptional results and her ability to adapt to the evolving industry dynamics make her a valuable asset to NBCUniversal and a respected leader in the entertainment industry.