Vivek Agrawal

Business Head & CMO
Mumbai, Maharashtra, India

Professional Overview

Vivek Agrawal is a seasoned business leader and marketing executive with over 15 years of experience in the cement industry. As the Business Head and Chief Marketing Officer at UltraTech Cement, he is responsible for driving the company's strategic growth initiatives, overseeing brand management, and leading cross-functional teams to deliver exceptional business results.

Experience Summary

Current Role

As the Business Head and CMO at UltraTech Cement since 2020, Vivek is instrumental in shaping the company's market strategy and cementing its position as a leading player in the industry. He leverages his deep understanding of the cement market, consumer behavior, and emerging industry trends to develop innovative marketing campaigns and strengthen UltraTech's brand presence. Under his leadership, the company has achieved significant market share gains and improved customer loyalty.

Career Progression

Prior to his current role, Vivek held various leadership positions at UltraTech Cement, including Group Executive President and CMO, CEO of the company's subsidiary Star Cement LLC, and Executive President - Head of Ready-Mix Concrete (RMC) and Key Accounts. His progressive career path has enabled him to build a diverse skillset, encompassing strategic planning, brand management, operations, and key account management.

Academic Background

Vivek holds a Bachelor's degree in Civil Engineering and a Master's degree in Business Administration, both from prestigious institutions in India. His academic background has provided him with a strong foundation in technical and business domains, which he has seamlessly applied in his professional career.

Areas of Expertise

• Cement industry expertise: Profound understanding of the cement market, consumer trends, and competitive landscape

• Brand management and marketing strategy: Proven track record in developing and executing innovative marketing campaigns that drive brand awareness and customer engagement

• Strategic leadership: Ability to formulate and implement strategic growth initiatives, navigate complex business environments, and lead cross-functional teams to achieve organizational objectives

• Operations and key account management: Extensive experience in managing large-scale operations, forging strategic partnerships, and delivering exceptional customer experiences

Professional Impact

During his tenure at UltraTech Cement, Vivek has spearheaded several transformative initiatives that have significantly impacted the company's performance. He played a key role in the successful integration of Star Cement LLC, leading to improved operational efficiencies and market share expansion. Additionally, his strategic vision and marketing expertise have contributed to the strengthening of UltraTech's brand positioning and customer loyalty, solidifying the company's leadership in the industry.

Conclusion

With his exceptional business acumen, strategic leadership, and industry expertise, Vivek Agrawal is poised to drive continued growth and innovation at UltraTech Cement. His unwavering commitment to excellence and ability to navigate complex business challenges make him a valuable asset to the organization and a respected leader in the cement industry.