Vivek Banerji, Founder
Professional Overview
Vivek Banerji is the Founder of Insight Dojo, a leading consumer insights and analytics consultancy. With over 20 years of experience in the field, he is a recognized expert in leveraging data-driven strategies to drive business growth and innovation. Vivek's strong industry knowledge and analytical expertise enable him to deliver impactful solutions for clients across diverse sectors.
Experience Summary
Current Role
As the Founder of Insight Dojo, Vivek is responsible for setting the strategic vision, leading a team of talented analysts and researchers, and driving the company's continued growth and expansion. Under his leadership, Insight Dojo has established a reputation for delivering cutting-edge consumer insights that empower clients to make informed, data-driven decisions.
Career Progression
Prior to founding Insight Dojo, Vivek held senior-level roles at prominent organizations, including Director at Incite Marketing Planning and Senior Expert in Consumer Insights and Analytics at McKinsey & Company. In these positions, he honed his skills in consumer research, data analysis, and strategic consulting, working with leading brands and helping them navigate complex market challenges.
Vivek started his career as a Marketing Research Manager at PepsiCo, where he gained valuable experience in leveraging consumer data to inform marketing strategies and product development. He later served as a Project Director at IMRB International, a leading market research firm, further expanding his expertise in the field of consumer insights.
Academic Background
Vivek holds a Master's degree in Business Administration from the prestigious Indian Institute of Management, Ahmedabad, where he specialized in Marketing and Strategy. His strong academic foundation, combined with his practical industry experience, has enabled him to become a respected thought leader in the consumer insights and analytics space.
Areas of Expertise
- Consumer behavior and market trends analysis
- Data-driven strategic planning and decision-making
- Innovative research methodologies and technology integration
- Cross-functional team leadership and client management
- Effective communication and presentation of insights
Professional Impact
During his career, Vivek has led numerous high-impact projects, helping clients across a range of industries, from FMCG and retail to healthcare and technology, to uncover valuable consumer insights and drive business growth. His work has been recognized for its creativity, strategic impact, and demonstrated ROI.
Conclusion
With his deep industry knowledge, strong analytical capabilities, and a proven track record of delivering exceptional results, Vivek Banerji is well-positioned to continue guiding Insight Dojo's clients towards sustainable growth and success in an ever-evolving market landscape.
