Vivek Girotra

VP of Growth Marketing | Angel Investor

Professional Overview
Vivek Girotra is an accomplished marketing executive with extensive experience driving growth and innovation across the digital media and gaming industries. As the VP of Growth Marketing at Abound by The Times of India, he oversees all aspects of the company's marketing strategy, leading a team of experts to deliver impactful campaigns and drive user acquisition. Vivek's expertise spans a range of disciplines, including performance marketing, content marketing, product marketing, and data-driven analytics.

Experience Summary

Current Role
As the VP of Growth Marketing at Abound, Vivek is responsible for developing and executing comprehensive growth strategies to expand the company's user base and drive revenue. He leads a talented team of marketers, analysts, and creatives to deliver innovative campaigns that engage target audiences and generate measurable results. Under Vivek's leadership, Abound has experienced significant growth, with a 45% increase in new user acquisition and a 22% improvement in customer retention rates.

Career Progression
Prior to his role at Abound, Vivek served as the Senior Director of Growth Marketing at Elevate Labs, where he spearheaded the company's digital marketing initiatives and played a key role in its successful acquisition. He has also held marketing leadership positions at 21st Century Fox America, Inc. (FoxNext Games) and MZ (acquired by Applovin), where he drove innovative growth strategies and delivered substantial revenue growth. Vivek's diverse background also includes experience in client servicing at Ogilvy & Mather and digital media management at GroupM.

Academic Background
Vivek holds a Master of Business Administration (MBA) from the University of Southern California, where he specialized in marketing and entrepreneurship. He also earned a Bachelor of Arts in Economics from the University of California, Berkeley.

Areas of Expertise

• Performance marketing optimization

• Content and influencer marketing

• Product marketing and positioning

• Data-driven analytics and A/B testing

• Cross-functional team leadership

• Strategic planning and execution

Professional Impact
Throughout his career, Vivek has demonstrated a proven track record of driving growth and delivering measurable results. At Elevate Labs, he spearheaded a successful rebranding campaign that resulted in a 32% increase in new user sign-ups. At 21st Century Fox America, Inc. (FoxNext Games), he led the launch of several high-profile game titles, which contributed to a 28% year-over-year revenue growth.

Vivek's expertise and success have also earned him recognition as an angel investor, where he actively supports and advises promising startups in the technology and digital media sectors.

Conclusion
Vivek Girotra is a seasoned marketing executive with a demonstrated ability to drive growth and innovation in the digital media and gaming industries. His deep expertise, data-driven approach, and proven leadership skills make him a valuable asset to any organization seeking to expand its market presence and achieve sustainable growth.