Vivek Rathore

Chief Marketing Officer

Professional Overview

Vivek Rathore is a seasoned marketing executive with over 15 years of experience driving growth and innovation for technology companies. As the Chief Marketing Officer at Ascent Business Technology Inc., he is responsible for developing and implementing strategic marketing initiatives to expand the company's reach and strengthen its brand positioning. Rathore's expertise spans digital marketing, product commercialization, and business development, with a focus on the IT and software industry.

Experience Summary

Current Role

Rathore serves as the Chief Marketing Officer at Ascent Business Technology Inc., a leading provider of enterprise software solutions. In this role, he oversees the company's global marketing efforts, including campaign planning, digital marketing, and brand management. Under his leadership, Ascent has seen a significant increase in brand awareness and customer acquisition, contributing to the company's continued growth and success.

Career Progression

Prior to his current role, Rathore co-founded Subhe, a technology-driven startup focused on developing innovative solutions for the education sector. He also served as the Director and CMO at Eyebridge Soft Solutions Private Limited, where he spearheaded the company's marketing and product commercialization strategies, leading to substantial revenue growth and market share expansion.

Earlier in his career, Rathore held positions at Gujarat Gas Co. Ltd. and HDFC Ltd., where he gained valuable experience in new product commercialization and summer training, respectively.

Academic Background

Rathore holds a degree in Business Administration from a reputable university, where he specialized in Marketing and Finance. His academic achievements include graduating with honors and participating in several leadership and entrepreneurship programs.

Areas of Expertise

• Digital marketing and social media strategy

• Product commercialization and go-to-market planning

• Business development and strategic partnerships

• Brand management and reputation enhancement

• Data-driven decision making and performance optimization

Professional Impact

As an active member of the German Indian Startup Exchange Program (GINSEP), Rathore serves as an Honorary Ambassador, leveraging his expertise to facilitate cross-border collaboration and knowledge sharing between the Indian and German startup ecosystems.

Conclusion

Vivek Rathore's extensive experience and proven track record in marketing and business development make him a valuable asset to Ascent Business Technology Inc. and the broader technology industry. With his strategic vision, innovative approach, and strong leadership skills, Rathore is well-positioned to drive continued growth and success for his organization.