Chief Digital Officer & Chief Marketing Officer, Torrid
Burlingame, California, United States
Professional Overview
Vivian Alhorn is a seasoned retail executive with over 20 years of experience driving digital transformation and omnichannel growth. As the Chief Digital Officer and Chief Marketing Officer at Torrid, she is responsible for leading the company's e-commerce strategy, digital marketing initiatives, and technology innovation to deliver exceptional customer experiences.
Experience Summary
Current Role
As the Chief Digital Officer and Chief Marketing Officer at Torrid, Vivian is spearheading the company's digital evolution and elevating its brand presence across all customer touchpoints. She oversees the development and implementation of Torrid's cutting-edge e-commerce platform, data-driven marketing campaigns, and integrated digital solutions to drive increased customer engagement and sales. Under her leadership, Torrid has experienced significant growth in its online and omnichannel presence, solidifying its position as a leading destination for plus-size fashion.
Career Progression
Prior to joining Torrid, Vivian held various leadership roles at prominent retail brands, including Gap Inc., Banana Republic, Pottery Barn, and SEPHORA. She has a proven track record of driving digital innovation, enhancing e-commerce capabilities, and optimizing merchandising and web production. Vivian's diverse experience across multiple retail segments has equipped her with a deep understanding of customer preferences, industry trends, and the evolving digital landscape.
Academic Background
Vivian holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Retail Management.
Areas of Expertise
- Digital transformation and e-commerce strategy
- Omnichannel customer experience management
- Data-driven marketing and personalization
- Merchandise planning and web production
- Retail technology and innovation
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Vivian has spearheaded numerous successful digital initiatives that have driven significant revenue growth and improved customer loyalty. At Torrid, she has been instrumental in modernizing the company's e-commerce platform, implementing advanced analytics and personalization capabilities, and developing integrated marketing campaigns that have resonated with the brand's target audience. Vivian's strategic vision and exceptional execution have positioned Torrid as a leader in the plus-size fashion industry.
Conclusion
With her extensive expertise in digital retail, Vivian Alhorn is well-equipped to propel Torrid's continued success and expansion in the dynamic e-commerce landscape. Her proven ability to harness technology, data, and innovative marketing strategies to enhance customer experiences makes her a valuable asset to the company. Vivian's unwavering commitment to driving digital transformation and her passion for the retail industry position her as a strategic leader poised to guide Torrid's digital-first future.
