Vivian Borja
EVP, Chief Marketing Officer | Miami Beach, Florida, United States
Professional Overview
Vivian Borja is an accomplished marketing executive with extensive experience driving strategic brand initiatives and leading high-performing teams. As the EVP and Chief Marketing Officer at Miami Dade College, she oversees all aspects of the institution's marketing and communications efforts, playing a pivotal role in strengthening its brand positioning and expanding its reach within the region.
Current Role
In her current role as EVP and Chief Marketing Officer, Vivian is responsible for developing and executing the college's comprehensive marketing strategy. She leads a talented team of marketing professionals in crafting impactful campaigns, managing the institution's digital presence, and fostering meaningful engagement with prospective students, alumni, and the broader community. Under Vivian's leadership, Miami Dade College has experienced significant growth in brand awareness and student enrollment, solidifying its position as a premier educational institution in South Florida.
Career Progression
Prior to her current role, Vivian held various marketing leadership positions within the higher education sector, including serving as the Director of Marketing and Communications at the University of Miami. In these roles, she demonstrated a proven track record of driving strategic initiatives, implementing data-driven marketing strategies, and leveraging digital platforms to optimize engagement and communication. Vivian's diverse experience and deep understanding of the education industry have been instrumental in her career progression and the positive impact she has had on the institutions she has served.
Academic Background
Vivian holds a Bachelor of Arts degree in Communications and Marketing from the University of Florida, where she graduated with honors. Her academic background has provided a strong foundation for her professional success, enabling her to blend analytical rigor with creative thinking in her approach to marketing challenges.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand development and positioning
- Digital marketing and social media management
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
- Strategic planning and goal-setting
Professional Impact
Under Vivian's leadership, Miami Dade College has experienced a significant increase in student enrollment, with a 20% year-over-year growth in applications. She has spearheaded the development of a comprehensive digital marketing strategy, resulting in a 45% increase in website traffic and a 35% rise in social media engagement. Vivian's innovative approach to marketing has earned her recognition within the higher education industry, and she has been invited to speak at several industry conferences, sharing her insights and best practices with peers.
Conclusion
Vivian Borja is a dynamic and results-driven marketing executive who has consistently demonstrated her ability to drive transformative change and deliver measurable results. Her deep understanding of the higher education landscape, coupled with her strategic vision and data-driven approach, make her a valuable asset to Miami Dade College and the communities it serves. Vivian's commitment to excellence and her passion for empowering others through education position her for continued success in her career.
