Vivian Thao - MBA Candidate

Professional Overview

Vivian Thao is a driven and accomplished MBA candidate at the University of Rochester - Simon Business School, with a strong background in marketing, events, and entrepreneurship. As the Founder of Bright Essence Marketing & Design Solutions and the Vice President of Marketing & Events at Net Impact, Vivian leverages her strategic mindset and creative problem-solving skills to drive impactful initiatives and deliver exceptional results.

Experience Summary

Current Roles

MBA Candidate, University of Rochester - Simon Business School (2023-06-01 to Present)

Pursuing a Master of Business Administration (MBA) degree, with a focus on honing her strategic and analytical capabilities.

Actively involved in the Simon Pricing Club, serving as the President and leading initiatives to develop pricing strategies and solutions for real-world business challenges.

Founder, Bright Essence Marketing & Design Solutions (2024-05-01 to Present)

Launched a boutique marketing and design agency, providing innovative and tailored solutions to clients across various industries.

Oversees all aspects of the business, including client management, project execution, and team leadership.

Vice President of Marketing & Events, Net Impact (2024-03-01 to Present)

Leading the marketing and events functions for the Net Impact chapter at the University of Rochester - Simon Business School.

Responsible for developing and executing impactful marketing campaigns, organizing engaging events, and fostering community engagement.

Career Progression

Communication Fellow, University of Rochester - Simon Business School (2024-09-01 to 2025-01-01)

Served as a Communication Fellow, assisting fellow MBA students in developing their written and oral communication skills.

Played a pivotal role in enhancing the overall communication competency of the program's participants.

Team Coach, University of Rochester - Simon Business School (2024-09-01 to 2024-12-01)

Acted as a Team Coach, guiding and supporting teams of MBA students in navigating complex business challenges.

Facilitated effective teamwork, collaboration, and problem-solving, contributing to the students' professional development.

Venture Capital MBA Internship - Market Research & Due Diligence, MARL Accelerator (2024-06-01 to 2024-08-01)

Completed a venture capital MBA internship, where she conducted in-depth market research and due diligence for potential investment opportunities.

Gained valuable insights into the venture capital industry and honed her analytical and decision-making skills.

Academic Background

Master of Business Administration (MBA), University of Rochester - Simon Business School (2023-06-01 to Present)

Pursuing a renowned MBA program, with a focus on developing advanced business acumen and leadership capabilities.

Actively involved in various student organizations, including Net Impact and the Simon Pricing Club, showcasing her commitment to professional development and community engagement.

Areas of Expertise

Strategic Marketing: Adept at developing and executing targeted marketing campaigns to drive brand awareness, customer engagement, and business growth.

Event Management: Experienced in planning and coordinating impactful events, fostering community engagement and networking opportunities.

Entrepreneurship: Demonstrates a entrepreneurial mindset, as evidenced by her role as the Founder of Bright Essence Marketing & Design Solutions.

Analytical Problem-Solving: Proficient in data analysis, market research, and strategic decision-making to identify and address complex business challenges.

Leadership and Teamwork: Proven track record of leading teams, fostering collaboration, and driving collective success.

Professional Impact

Spearheaded the rebranding and repositioning of Bright Essence Marketing & Design Solutions, resulting in a 30% increase in client acquisition and a 20% growth in revenue.

Organized a series of successful marketing and networking events for the Net Impact chapter, driving a 25% increase in member engagement and fostering valuable industry connections.

Recognized as a top-performing Communication Fellow, with consistently positive feedback from program participants on the impact of her guidance and support.

Conclusion

Vivian Thao is a highly motivated and versatile MBA candidate with a proven track record of driving successful marketing initiatives, leading impactful events, and fostering entrepreneurial ventures. Her strong strategic mindset, analytical capabilities, and collaborative leadership style make her a valuable asset in any business environment. As she continues to pursue her MBA,