Vivien Harkness

E-commerce Strategy Manager

Professional Overview
Vivien Harkness is an experienced E-commerce Strategy Manager with a proven track record of driving successful digital transformation initiatives. With over a decade of industry expertise, Vivien specializes in developing and implementing innovative e-commerce strategies that optimize online sales, enhance customer engagement, and foster long-term business growth.

Experience Summary

Current Role
As the E-commerce Strategy Manager at the Zappos Family of Companies, Vivien is responsible for leading the strategic vision and execution of the organization's e-commerce platforms. In this role, she oversees the development and implementation of comprehensive digital strategies, analyzes industry trends and consumer behaviors, and collaborates cross-functionally to enhance the overall online shopping experience. Vivien's strategic insights and data-driven approach have been instrumental in driving significant improvements in online sales, conversion rates, and customer loyalty.

Career Progression
Prior to her current role, Vivien served as the E-commerce Operations Manager and Ecommerce Marketing Manager at Boohoo Group PLC. In these positions, she demonstrated her exceptional ability to optimize e-commerce operations, implement effective digital marketing campaigns, and spearhead the integration of emerging technologies to enhance the company's online presence. Vivien's progressive career trajectory and diverse industry experience have positioned her as a trusted leader in the e-commerce space.

Academic Background
Vivien holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with Honors. Her academic achievements and specialized coursework in digital marketing and e-commerce have equipped her with a strong foundation in the principles and best practices of modern online retail.

Areas of Expertise

• E-commerce strategy and digital transformation

• Online sales optimization and conversion rate enhancement

• Customer experience management and data-driven decision making

• Implementing and integrating emerging e-commerce technologies

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Vivien has been instrumental in driving significant business growth and innovation through her strategic e-commerce initiatives. Notable achievements include:

• Spearheading the implementation of a new e-commerce platform at Boohoo Group PLC, resulting in a 25% increase in online sales and a 15% improvement in customer satisfaction.

• Leading the development and launch of a personalized product recommendation engine, which increased average order value by 18% and boosted customer loyalty.

• Overseeing the successful integration of a cutting-edge order management system at Zappos, streamlining fulfillment processes and improving delivery times by 30%.

Conclusion
Vivien Harkness is a seasoned E-commerce Strategy Manager with a proven track record of delivering exceptional results. Her deep industry expertise, data-driven approach, and strong leadership skills have positioned her as a valuable asset in the ever-evolving world of online retail. Vivien is committed to driving continuous innovation and enhancing the customer experience, making her an invaluable addition to any organization seeking to optimize its e-commerce presence and achieve sustainable growth.