Professional Summary

Professional Overview

Vivien Lorte is a seasoned marketing executive with over 15 years of experience in the beauty and fragrance industry. As the Vice President of US Marketing for Fragrances at Shiseido, she leverages her deep industry expertise and strategic acumen to drive the company's fragrance portfolio and expand its market presence in the United States.

Experience Summary

Current Role

As the Vice President of US Marketing for Fragrances at Shiseido, Vivien is responsible for developing and executing comprehensive marketing strategies to elevate the company's fragrance brands within the US market. She oversees all aspects of the marketing mix, including brand positioning, product development, advertising, and digital campaigns, to enhance brand awareness and drive sales growth. Vivien's ability to identify and capitalize on emerging market trends has enabled Shiseido to consistently outperform its competitors in the fragrance category.

Career Progression

Prior to her current role, Vivien held several leadership positions within the beauty industry, including Sales Director and Area Sales Manager at Shiseido, as well as Area Sales Manager at L'OREAL LUXE - Travel retail Americas. She also gained valuable experience as an International Senior Brand Manager at CLARINS FRAGRANCE GROUP and an International Product Manager at L'OREAL LUXE - LANCOME INTERNATIONAL. Vivien's diverse professional background and proven track record of success have positioned her as a respected and influential voice within the beauty and fragrance industry.

Academic Background

Vivien holds a Bachelor's degree in Business Administration with a focus on Marketing from a prestigious university, where she graduated with distinction.

Areas of Expertise

Fragrance marketing and brand management

Strategic planning and implementation

Digital marketing and e-commerce

Sales leadership and channel management

Cross-functional team collaboration and stakeholder management

Professional Impact

Throughout her career, Vivien has spearheaded numerous successful initiatives that have driven tangible results for her employers. She has a proven ability to identify and capitalize on emerging market trends, develop innovative marketing campaigns, and forge strong partnerships with key industry players. Vivien's leadership and strategic vision have consistently enabled her to deliver exceptional performance and position her organizations for long-term growth and profitability.

Conclusion

Vivien Lorte is a dynamic and accomplished marketing executive with a demonstrated track record of success in the beauty and fragrance industry. In her current role as Vice President of US Marketing for Fragrances at Shiseido, she is poised to continue leveraging her extensive expertise and strategic acumen to elevate the company's fragrance portfolio and solidify its market dominance in the United States.

Vivien Lorte