Vivienne Lee

Social Media and Brand Specialist | Sydney, New South Wales, Australia

Professional Overview

Vivienne Lee is a versatile Social Media and Brand Specialist with a demonstrated history of success in the fashion and retail industry. Her expertise spans social media strategy, content creation, influencer management, and brand development, enabling her to drive impactful digital campaigns and elevate brand presence.

Experience Summary

Current Role

As the Social Media and Brand Specialist at MESHKI, Vivienne is responsible for developing and executing innovative social media strategies to grow the brand's online presence and engagement. She oversees the creation and curation of high-performing content, manages influencer collaborations, and tracks key performance metrics to optimize campaign effectiveness. Vivienne's strategic approach and content expertise have played a crucial role in MESHKI's successful social media expansion.

Career Progression

Vivienne's career journey has been marked by a steady progression and diversification of her skills. Prior to her current role, she gained valuable experience as the Social Media and Influencer Coordinator and the PR and Content Assistant at MESHKI, where she honed her abilities in social media management, content creation, and brand-influencer collaborations. She has also held internships in public relations, marketing, and content creation at reputable agencies like MAXMEDIALAB, Esther & Co., and EVH, further developing her comprehensive understanding of the industry.

Academic Background

Vivienne holds a Bachelor of Communications from the University of Technology Sydney, with a specialization in Public Relations and Advertising. Her academic achievements include consistently maintaining a high GPA and actively participating in extracurricular activities, showcasing her commitment to her professional development.

Areas of Expertise

• Social media strategy and execution

• Content creation and curation

• Influencer marketing and management

• Brand development and positioning

• Campaign planning and optimization

• Stakeholder management and collaboration

Professional Impact

Vivienne's contributions have been instrumental in driving MESHKI's social media growth and brand awareness. She has successfully leveraged her expertise to create engaging content, forge meaningful influencer partnerships, and implement data-driven strategies that have resulted in increased followers, higher engagement rates, and notable improvements in key performance metrics.

Conclusion

With her diverse experience, strong industry knowledge, and a passion for social media and brand building, Vivienne Lee is poised to continue making a significant impact in the fashion and retail industry. Her ability to adapt to evolving trends, coupled with her strategic mindset and proven track record, make her a valuable asset to any organization seeking to elevate its digital presence and brand resonance.