Vivienne So

Experienced Ecommerce Leader and General Manager

Professional Overview
Vivienne So is an accomplished ecommerce executive with a proven track record of driving growth and innovation. As the VP of Ecommerce and General Manager at SENREVE, she leverages her deep expertise in digital strategy, omnichannel operations, and brand management to spearhead the company's ecommerce initiatives and overall business performance.

Experience Summary

Current Role
In her current role as VP of Ecommerce and General Manager at SENREVE, Vivienne is responsible for overseeing the brand's entire ecommerce ecosystem, including website optimization, digital marketing, customer experience, and cross-channel integration. She has played a crucial role in expanding SENREVE's online presence, enhancing the customer journey, and driving significant revenue growth through strategic ecommerce initiatives.

Career Progression
Prior to her current position, Vivienne held senior ecommerce roles at Frette, where she served as the Global Director of E-Commerce and spearheaded the company's digital transformation. She also co-founded ZOETIK, a successful ecommerce startup, and held ecommerce management positions at Rogan, Loomstate, and Time's Arrow, further solidifying her expertise in the luxury and fashion industries.

Academic Background
Vivienne holds a Bachelor's degree, with a focus on Fashion and Apparel Studies, from a prestigious university, where she graduated with academic distinction.

Areas of Expertise
Vivienne's areas of expertise include ecommerce strategy, digital marketing, customer experience optimization, omnichannel integration, and general management. She is adept at leveraging data-driven insights to inform decision-making, and her strong leadership skills enable her to effectively collaborate with cross-functional teams to achieve ambitious goals.

Professional Impact
Throughout her career, Vivienne has demonstrated her ability to drive significant business impact. At SENREVE, she has spearheaded the implementation of innovative ecommerce solutions, leading to a substantial increase in online sales and customer engagement. Her contributions at Frette were equally impactful, as she successfully transformed the brand's digital presence and expanded its global ecommerce footprint.

Conclusion
Vivienne So is a seasoned ecommerce and general management professional with a proven track record of success in the luxury and fashion industries. Her strategic vision, digital expertise, and strong leadership qualities make her a valuable asset to the organizations she serves. As the VP of Ecommerce and General Manager at SENREVE, Vivienne is poised to continue driving the brand's online growth and cementing its position as a leading player in the industry.