Waed Al-Khuzai

Senior Growth Marketing Manager

Professional Overview

Waed Al-Khuzai is a seasoned growth marketing professional with a strong track record of driving digital marketing strategies and campaign optimization to accelerate business growth. With expertise spanning paid advertising, content marketing, and data-driven analytics, Waed excels at developing and executing holistic marketing solutions tailored to the unique needs of innovative technology companies.

Experience Summary

Current Role

As the Senior Growth Marketing Manager at Shoelace, Waed is responsible for leading the company's growth marketing initiatives across multiple digital channels. In this role, she oversees the development and implementation of targeted marketing campaigns, leveraging her deep understanding of audience segmentation, ad optimization, and performance tracking to consistently deliver measurable results. Waed's strategic approach and data-driven decision-making have been instrumental in driving Shoelace's customer acquisition and revenue growth.

Career Progression

Prior to her current position, Waed held the role of Growth Marketing Manager at Shoelace, where she successfully managed the company's paid advertising efforts, optimizing campaigns to improve lead generation and conversion rates. Before that, she served as an Account Strategist, working closely with clients to develop and execute digital marketing strategies that aligned with their business objectives.

Waed's earlier career experiences include roles as a Digital Account Strategist at Teleperformance, where she specialized in Google Ads project management, and a Digital Marketing Coordinator at VELUX, where she played a key role in the implementation of content marketing initiatives and social media campaigns. Additionally, Waed has gained valuable experience through her involvement in digital marketing and communication committees at Nova Montréal and as a digital marketing intern at Loans SOS.

Academic Background

Waed holds a Bachelor's degree in Marketing from the University of Jordan, where she graduated with distinction. Her academic achievements and specialized coursework in digital marketing, market research, and strategic communication have provided a strong foundation for her professional development.

Areas of Expertise

• Digital marketing strategy and campaign optimization

• Paid advertising management (Google Ads, Facebook Ads, LinkedIn Ads)

• Content marketing and social media strategy

• Data analysis and performance tracking

• Audience segmentation and targeted outreach

• Cross-functional collaboration and client relationship management

Professional Impact

At Shoelace, Waed has played a pivotal role in driving the company's growth through her strategic leadership and data-driven approach. Her ability to identify and capitalize on emerging marketing trends has enabled Shoelace to stay ahead of the curve, consistently delivering high-performing campaigns that have contributed to the company's overall success.

Conclusion

Waed Al-Khuzai is a results-oriented growth marketing expert with a proven ability to devise and execute innovative digital marketing strategies that drive measurable business impact. Her deep understanding of the evolving digital landscape, coupled with her analytical mindset and strong cross-functional collaboration skills, make her a valuable asset to any organization seeking to accelerate its growth and market dominance.