Executive Summary
Wallace Wilson currently serves as the Vice President of Marketing Technology at Essense of Australia, an internationally recognized bridal fashion brand headquartered in Kansas City, Missouri. With a demonstrable tenure in digital marketing leadership, Wallace has shaped and directed the company's marketing technology strategies and digital initiatives since 2012, advancing from roles as Digital Marketing Manager and Senior Director of Digital Marketing to his current executive position.
Current Role & Responsibilities
Vice President of Marketing Technology, Essense of Australia
Location: Kansas City, Missouri Area
Tenure: February 2021 – Present
- Directs technological strategy for the marketing function, integrating IT solutions and platforms supporting multi-channel campaigns.
- Oversees the marketing technology stack, digital content initiatives, data-driven market analysis, CRM solutions, and social media engagement strategies.
- Collaborates closely with senior marketing leadership and the broader Marketing and Communications Team to drive global brand visibility and deliver exceptional customer experiences across Essense’s retail network.
- Key facilitator in ensuring unified communication and innovation within the brand’s marketing approach, supporting both B2B (retailer) and B2C (bridal customer) segments.
- Recognized internally as the first IT professional deeply embedded within the marketing team, bridging technical and creative operations.
Previous Roles at Essense of Australia:
- Senior Director of Digital Marketing (May 2014 – February 2021)
- Digital Marketing Manager (May 2012 – May 2014)
Professional Experience & Industry Focus
- Over 12 years of progressive digital marketing and marketing technology responsibility at Essense of Australia.
- Instrumental in the adoption and execution of tech-enabled, data-driven marketing practices that have supported Essense’s international sales and strong retail partnerships.
- Background in web analytics, digital campaign management, and omnichannel retail marketing, suggesting advanced expertise in CRM, marketing automation, and social/digital engagement platforms.
- Experience in cross-functional leadership within the marketing and communications sector, emphasizing collaboration between IT and marketing teams.
Team and Organizational Context
Essense of Australia – Marketing and Communications Team
- Team comprises senior brand strategists, creative directors, digital/content specialists, and regional managers.
- Responsible for brand storytelling, creative content generation, social media engagement, and coordinated global communication.
- Emphasis on enhancing customer journey, supporting sales enablement, and managing innovative design messaging within the bridal industry.
Education
Missouri State University
Bachelor of Science (B.S.), Political Science
June 1993 – June 1996
Contact Information
- Work Email: wallacew@essensedesigns.com
- Alternate Emails: ww@wallacewilson.net, wallacewilson@gmail.com
- Direct Phones: +1 (816) 398-8180, (816) 333-4049, 816-536-2233, 502-535-6547
- LinkedIn: [Wallace Wilson](http://www.linkedin.com/in/wallacewilson)
Key Insights
- Decision-Making Scope: Wallace is highly influential in evaluating and implementing marketing technology and IT solutions within a fashion/lifestyle brand context.
- Pain Points & Interests: Likely to prioritize integrations that support digital transformation, marketing automation, CRM platforms, analytics, and innovative customer engagement solutions to support a distributed retail and consumer audience.
- Organizational Role: Reports into senior leadership and collaborates cross-functionally, suggesting a broad view of Essense’s business objectives and digital roadmap requirements.
Industry Position
- Essense of Australia is positioned at the forefront of bridal fashion, with a robust international retail presence and a marketing department focused on cutting-edge brand communications.
- The intersection of marketing and technology—spearheaded by Wallace Wilson—represents a strategic differentiator, combining creative branding with robust technological infrastructure.
For further business engagement, initiatives aligning with marketing technology optimization, digital transformation, or advanced data analytics will resonate with Wallace Wilson’s leadership priorities.
