Waseem Grace
Digital Marketing Executive with Extensive Industry Experience
Professional Overview
Waseem Grace is an accomplished digital marketing executive with over 10 years of experience driving impactful digital strategies and campaigns. As the Vice President of Digital Marketing at New American Funding, he is responsible for leading the company's digital marketing initiatives, leveraging his deep expertise in data-driven optimization and cross-channel integration to accelerate the brand's online presence and customer acquisition.
Experience Summary
Current Role
As the Vice President of Digital Marketing at New American Funding since 2020, Waseem is responsible for overseeing the development and execution of the company's comprehensive digital marketing strategy. He leads a talented team in managing all aspects of the brand's online marketing efforts, including search engine optimization, social media marketing, email marketing, and digital advertising. Under his guidance, the company has achieved significant improvements in website traffic, lead generation, and overall digital marketing performance.
Career Progression
Prior to his current role, Waseem held several leadership positions in the digital marketing industry. He served as the Director of Digital Marketing at New American Funding, where he played a pivotal role in driving the company's digital transformation and implementing data-driven strategies to enhance their online presence. Before that, he worked as a Digital Media Supervisor at Carat and a Senior Digital Media Specialist at Initiative, where he gained extensive experience in media planning, programmatic advertising, and campaign optimization.
Waseem's early career included roles as a Global Digital Media Manager at Yahoo and a Media Planner at Magna Global, where he honed his skills in digital media strategy, analytics, and cross-channel integration.
Academic Background
Waseem holds a Bachelor's degree in Marketing from the University of California, Irvine, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and community management
- Email marketing and lead generation
- Data analysis and performance optimization
- Cross-channel integration and campaign management
- Digital advertising and programmatic media buying
Professional Impact
Under Waseem's leadership, New American Funding has experienced significant growth in its online presence, with a 35% increase in website traffic and a 28% improvement in lead conversion rates. He has spearheaded innovative digital campaigns that have garnered industry recognition, including a Webby Award nomination for the company's interactive mortgage calculator.
Waseem is a respected thought leader in the digital marketing community, frequently speaking at industry events and contributing to leading publications on the latest trends and best practices in the field.
Conclusion
Waseem Grace is a seasoned digital marketing executive with a proven track record of driving digital transformation and delivering exceptional results. His depth of experience, coupled with his strategic vision and data-driven approach, make him a valuable asset to New American Funding as they continue to expand their digital footprint and enhance their customer engagement.
