Professional Summary

Professional Overview

Wati Poetri is an accomplished marketing executive with over 10 years of experience driving strategic marketing initiatives and delivering measurable business impact. As the Chief Marketing Officer at PT Garuda Indonesia, she oversees the company's integrated marketing efforts, leveraging her expertise in brand management, digital marketing, and data-driven decision-making to strengthen the airline's market position and enhance customer engagement.

Experience Summary

Current Role

As the Chief Marketing Officer at PT Garuda Indonesia, Wati is responsible for leading the company's marketing strategy and execution. She develops and implements comprehensive marketing plans to promote the Garuda Indonesia brand, increase customer acquisition and loyalty, and drive revenue growth. Wati's key achievements include:

• Spearheaded the successful launch of a new digital marketing campaign that resulted in a 25% increase in website traffic and a 15% rise in online bookings.

• Introduced data-driven customer segmentation and personalization strategies, leading to a 20% improvement in conversion rates and a 12% increase in customer lifetime value.

• Overhauled the company's social media presence, increasing engagement by 30% and driving a 12% boost in brand awareness among target audiences.

Career Progression

Prior to her current role, Wati served as a Marketing Executive at Citi, where she managed marketing campaigns and digital initiatives for the bank's retail banking products. She also held the position of Business Development Manager at PT. Mayora Indah Tbk, where she contributed to the expansion of the company's product portfolio and market share.

Earlier in her career, Wati worked as a Marketing Department Specialist at PT Garuda Indonesia, where she gained valuable experience in airline marketing and customer relationship management.

Academic Background

Wati holds a Bachelor's degree in Marketing from the University of Indonesia, where she graduated with honors. She has also completed several executive education programs, including a certificate in Digital Marketing from the University of California, Berkeley.

Areas of Expertise

• Integrated marketing strategy and campaign planning

• Brand management and positioning

• Digital marketing and social media optimization

• Data analytics and customer insights

• Marketing performance measurement and optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Wati has consistently demonstrated her ability to drive measurable results and make a meaningful impact on the organizations she has served. Her strategic vision, innovative mindset, and data-driven approach have enabled her to deliver successful marketing campaigns, enhance customer experiences, and contribute to the overall growth and profitability of the companies she has worked for.

Conclusion

Wati Poetri is a highly skilled and experienced marketing executive with a proven track record of success. Her deep understanding of the airline industry, coupled with her expertise in data-driven marketing strategies and customer-centric initiatives, make her a valuable asset to PT Garuda Indonesia. Wati is poised to continue driving the company's marketing efforts and contributing to its long-term success.