Wendy Brantingham is a seasoned professional with over 15 years of experience in sales operations management. As the Senior Manager of Sales Operations at QAD, she leverages her expertise in data analysis, process optimization, and cross-functional collaboration to drive strategic initiatives that enhance the company's sales efficiency and revenue growth.
Experience Summary
Current Role
In her current role as Senior Manager of Sales Operations at QAD, Wendy is responsible for overseeing the company's sales data management, reporting, and analytical functions. She works closely with the sales, marketing, and finance teams to identify and implement process improvements, optimize resource allocation, and support the achievement of sales targets. Under her leadership, the sales operations team has streamlined data collection and reporting, resulting in a 20% increase in sales forecasting accuracy.
Career Progression
Prior to joining QAD, Wendy held various sales operations and business analyst roles at leading technology companies, where she demonstrated a strong track record of driving operational efficiencies and supporting revenue growth initiatives. Her previous experience includes positions at Salesforce and Oracle, where she played a pivotal role in implementing CRM systems, developing sales compensation plans, and automating key sales processes.
Academic Background
Wendy holds a Bachelor of Science degree in Business Administration from the University of California, Santa Barbara, where she graduated with honors. She is also a certified Lean Six Sigma Green Belt, reflecting her commitment to continuous process improvement and data-driven decision-making.
Areas of Expertise
- Sales operations management
- Data analysis and reporting
- CRM system implementation and optimization
- Sales process improvement and automation
- Cross-functional collaboration and stakeholder management
- Change management and project leadership
Professional Impact
During her tenure at QAD, Wendy has spearheaded several key initiatives that have significantly impacted the company's sales performance. She led the implementation of a new sales forecasting model, which resulted in a 15% increase in sales quota attainment. Additionally, she developed and executed a sales compensation plan that aligned with the company's strategic objectives, leading to a 12% increase in sales revenue.
Conclusion
Wendy Brantingham is a driven and results-oriented professional who excels at leveraging data-driven insights to drive sales operations excellence. Her expertise in process optimization, cross-functional collaboration, and project management has made her a valuable asset to the organizations she has served. As she continues to evolve in her career, Wendy is poised to make a meaningful impact on the sales operations landscape.
