Wendy Choi

Professional Overview

Wendy Choi is an experienced procurement and logistics professional with a proven track record of driving operational excellence in the luxury goods industry. As the Director of Procurement & Logistics at Shinola, she leverages her in-depth expertise to optimize supply chain processes and enhance the company's global competitiveness.

Experience Summary

Current Role

As the Director of Procurement & Logistics at Shinola, Wendy is responsible for overseeing all purchasing, logistics, and inventory management activities for the company's product portfolio. She leads a team of procurement specialists to ensure the timely delivery of high-quality materials and components, while also implementing cost-saving strategies and streamlining operations. Under her leadership, Shinola has achieved significant improvements in supply chain efficiency and reduced operational costs by 15% over the past two years.

Career Progression

Prior to her current role, Wendy served as the Procurement & Logistics Manager at Shinola, where she played a key role in the company's expansion into new markets. She successfully managed complex international supply chains, negotiated favorable vendor contracts, and implemented data-driven inventory control systems.

Before joining Shinola, Wendy gained extensive experience as a Purchasing Leader at MGI Luxury Group, where she oversaw the procurement of raw materials and components for the company's high-end fashion and accessories brands. In this role, she demonstrated her ability to build strong relationships with suppliers, optimize logistics workflows, and drive continuous improvement initiatives.

Academic Background

Wendy holds a Bachelor of Business Administration degree from the University of Hong Kong, with a specialization in Supply Chain Management. She is a highly analytical and strategic thinker, with a keen understanding of industry trends and best practices.

Areas of Expertise

• Procurement and supply chain management

• Logistics and inventory optimization

• Contract negotiation and vendor management

• Data analysis and process improvement

• Cross-functional collaboration and project management

Professional Impact

Wendy's commitment to operational excellence has had a significant impact on Shinola's supply chain operations. She has led the implementation of a new enterprise resource planning (ERP) system, which has improved inventory visibility and reduced lead times by 20%. Additionally, Wendy has spearheaded various sustainability initiatives, including the adoption of eco-friendly packaging materials and the integration of renewable energy sources in the company's distribution centers.

Conclusion

Wendy Choi is a seasoned procurement and logistics professional with a track record of driving strategic and operational improvements in the luxury goods industry. Her expertise in supply chain optimization, coupled with her strong leadership and analytical skills, make her a valuable asset to Shinola as the company continues to expand its global footprint and enhance its competitive position.