Wendy Conklin

Chief eCommerce Officer
Denver, Colorado, United States

Professional Overview

Wendy Conklin is a seasoned eCommerce executive with over 15 years of experience driving digital transformation and accelerating online growth for leading retail brands. As the Chief eCommerce Officer at Shane Co., she is responsible for overseeing the company's comprehensive digital strategy, enhancing the omnichannel customer experience, and optimizing revenue streams through innovative eCommerce initiatives.

Experience Summary

Current Role

Wendy currently serves as the Chief eCommerce Officer at Shane Co., a premier jewelry retailer. In this role, she is spearheading the company's digital transformation, modernizing the online shopping experience, and implementing data-driven strategies to drive increased traffic, conversion, and customer loyalty. Her deep expertise in digital marketing, merchandising, and operations has positioned her as a key strategic partner in elevating Shane Co.'s eCommerce capabilities and expanding its market reach.

Career Progression

Prior to her current role, Wendy held several senior-level positions in the retail and eCommerce industry. She served as the Senior Vice President of Digital & Marketing at JackRabbit (formerly Running Specialty Group), where she led the company's online expansion and oversaw the integration of digital initiatives across marketing, merchandising, and customer experience. Before that, she held the role of Director of Digital Marketing at Finish Line, where she was instrumental in developing and executing innovative digital campaigns that drove significant growth in online sales and customer engagement.

Wendy's earlier career experience also includes roles as a Social Media Manager at Udi's Granola and Gluten Free Foods, Group Practice Director at Room 214, and Interactive Media Buyer at Frontier Airlines and Sterling-Rice Group.

Academic Background

Wendy holds a Bachelor of Arts degree in Advertising from the University of Colorado Boulder, where she graduated with distinction.

Areas of Expertise

• Ecommerce strategy and digital transformation

• Omnichannel customer experience optimization

• Data-driven marketing and digital analytics

• Retail merchandising and operations

• Digital marketing and social media campaign management

• Leveraging emerging technologies to drive eCommerce innovation

Professional Impact

Throughout her career, Wendy has demonstrated a track record of driving measurable growth and delivering exceptional results for the organizations she has served. At JackRabbit, she spearheaded the company's digital expansion, leading to a 25% increase in online revenue and a 35% improvement in customer conversion rates. At Finish Line, her strategic digital initiatives contributed to a 22% year-over-year increase in eCommerce sales.

Conclusion

Wendy Conklin is a highly accomplished eCommerce executive with a proven ability to transform digital strategies, enhance customer experiences, and drive sustainable growth for leading retail brands. With her extensive industry knowledge, data-driven approach, and innovative mindset, she is poised to play a pivotal role in shaping the future of Shane Co.'s eCommerce success.