Wendy Goins

Vice President, Marketing

Professional Overview

Wendy Goins is an accomplished marketing executive with over 18 years of experience driving strategic marketing initiatives for leading technology firms. As the Vice President of Marketing at Verinext, she oversees all aspects of the company's marketing strategy, including brand development, demand generation, and go-to-market planning. Wendy's deep expertise in the IT services and solutions industry, coupled with her proven track record of delivering measurable results, makes her a valuable asset to the Verinext team.

Experience Summary

Current Role

As the Vice President of Marketing at Verinext, Wendy is responsible for developing and executing the company's integrated marketing strategy. She leads a team of marketing professionals in driving brand awareness, generating qualified leads, and supporting the sales organization. Under Wendy's leadership, Verinext has experienced a 28% increase in marketing-sourced pipeline and a 15% improvement in marketing campaign ROI.

Career Progression

Prior to her current role, Wendy held various marketing leadership positions at Verinext and Presidio, where she consistently demonstrated her ability to align marketing activities with business objectives. As the Director of Marketing at Verinext, she implemented a data-driven approach to marketing that resulted in a 32% increase in lead conversion rates. Earlier in her career, Wendy honed her skills in the IT industry, serving in roles such as Regional Marketing Manager at Verinext and Major Account Marketing Representative at Ricoh USA, Inc.

Academic Background

Wendy holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated cum laude.

Areas of Expertise

Strategic marketing planning and execution

Brand development and positioning

Demand generation and lead management

Channel marketing and partner enablement

Marketing performance measurement and optimization

Professional Impact

Wendy's leadership and strategic vision have had a significant impact on the organizations she has served. At Verinext, she spearheaded the development of a comprehensive digital marketing program that led to a 25% increase in website traffic and a 42% improvement in marketing-qualified leads. Additionally, Wendy's expertise in channel marketing has been instrumental in strengthening Verinext's partner ecosystem and driving incremental revenue growth.

Conclusion

With her extensive experience, proven track record of success, and deep industry knowledge, Wendy Goins is a strategic and innovative marketing leader who is poised to drive continued growth and success for Verinext. Her commitment to aligning marketing initiatives with business objectives, coupled with her data-driven approach, makes her a valuable asset to the organization.