Wendy Mayo

Vice President, Marketing

Professional Overview
Wendy Mayo is an accomplished marketing executive with over 15 years of experience driving impactful campaigns and digital strategies for leading consumer brands. As the Vice President of Marketing at Honey Stinger, she oversees the company's integrated marketing efforts, leveraging her expertise in content creation, brand positioning, and digital engagement to propel the brand's growth and market leadership.

Experience Summary

Current Role
In her current role as Vice President of Marketing at Honey Stinger, Wendy is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of passionate professionals to create compelling content, drive strategic partnerships, and enhance the brand's digital presence, all while aligning with Honey Stinger's mission to inspire active lifestyles. Under her leadership, the marketing department has achieved significant increases in brand awareness, social media engagement, and digital sales.

Career Progression
Prior to her current role, Wendy served as the Senior Director of Marketing at Honey Stinger, where she spearheaded the brand's successful rebrand and content marketing initiatives. Earlier in her career, she held various marketing leadership positions at Factory LLC, PeopleForBikes, and Clif Bar & Company, where she honed her skills in digital marketing, campaign management, and integrated communications. Wendy's diverse experience and proven track record of delivering impactful results have been instrumental in her professional advancement.

Academic Background
Wendy holds a Bachelor of Science in Journalism from the University of Kansas, where she developed a strong foundation in strategic communication and digital media.

Areas of Expertise

• Integrated marketing strategy and execution

• Content creation and digital engagement

• Brand positioning and identity development

• Ecommerce and digital sales optimization

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Honey Stinger, Wendy has led the successful launch of several high-performing marketing campaigns, contributing to a significant increase in brand awareness and customer loyalty. She has also spearheaded the company's digital transformation, implementing data-driven strategies that have driven record-breaking online sales and engagement. Wendy's innovative approach and commitment to excellence have established her as a respected leader within the active lifestyle industry.

Conclusion
Wendy Mayo is a seasoned marketing executive with a proven track record of driving growth and innovation for consumer brands. Her deep expertise, strategic vision, and collaborative leadership style make her a valuable asset to Honey Stinger as the company continues to expand its market presence and inspire active lifestyles worldwide.