Wendy Wei

VP Digital Ad Sales | New York, New York, United States

Professional Overview

Wendy Wei is an accomplished digital advertising executive with over a decade of experience driving strategic revenue growth and client engagement. As the Vice President of Digital Ad Sales at NBCUniversal, she leverages her deep industry expertise and strong leadership abilities to oversee a high-performing team responsible for delivering innovative digital advertising solutions to a diverse client portfolio.

Experience Summary

Current Role

As the VP of Digital Ad Sales at NBCUniversal, Wendy is responsible for leading a team of talented account executives in developing and executing digital advertising strategies that maximize revenue and client satisfaction. She collaborates closely with cross-functional partners to identify new business opportunities, enhance existing client relationships, and drive the adoption of cutting-edge digital advertising technologies and platforms.

Under Wendy's leadership, the digital ad sales team has consistently exceeded revenue targets, securing high-profile campaigns for some of the world's leading brands. Her ability to translate complex industry trends into actionable insights has enabled her team to deliver exceptional value to clients, further solidifying NBCUniversal's position as a trusted digital advertising partner.

Career Progression

Prior to her current role, Wendy held several senior-level positions within the digital advertising industry. As a Sales Director at NBCUniversal, she played a pivotal role in expanding the company's digital footprint and diversifying its client base. Her ability to forge strong relationships and develop tailored advertising solutions led to significant revenue growth and client retention.

Earlier in her career, Wendy served as an Account Director at Shazam, where she spearheaded the company's digital advertising initiatives, and as a Senior Account Executive, driving the adoption of innovative advertising products and services. Her experience also includes roles at Wenner Media and Entertainment Weekly, where she honed her skills in integrated marketing and client account management.

Academic Background

Wendy holds a Bachelor of Arts degree in Marketing from the University of California, Los Angeles, where she graduated with honors.

Areas of Expertise

• Digital advertising strategy and implementation

• High-performing team leadership and development

• Client relationship management and consultative selling

• Integrated marketing and campaign execution

• Data-driven decision making and performance optimization

• Emerging digital advertising technologies and trends

Professional Impact

During her tenure at NBCUniversal, Wendy has been instrumental in the company's digital transformation, leading the development of innovative advertising solutions that have helped clients achieve their marketing objectives. She has consistently exceeded revenue targets, securing high-profile campaigns that have solidified NBCUniversal's position as a leading digital advertising platform.

Wendy's industry expertise and strategic vision have also led to her involvement in several industry-wide initiatives, including serving as a speaker and panelist at prominent digital advertising conferences and events. Her thought leadership and contributions have earned her recognition as a respected voice in the digital advertising space.

Conclusion

With her exceptional track record of revenue growth, client satisfaction, and team leadership, Wendy Wei is poised to continue driving the success of NBCUniversal's digital advertising business. Her deep industry knowledge, strategic acumen, and passion for innovation make her a valuable asset in the rapidly evolving digital advertising landscape.