Wes Smithe

Change Agent for STR Operators | CEO

Professional Overview
Wes Smithe is a seasoned change agent and business leader with a proven track record of driving innovation and growth in the short-term rental (STR) industry. As the CEO of Direct® and Chair of the Board of Directors at Vacation Rental Partners Inc., he leverages his deep industry expertise and entrepreneurial mindset to empower STR operators and transform the vacation rental landscape.

Experience Summary

Current Roles
_CEO at Direct® (2018-01-01 to Present)_
As the CEO of Direct®, Wes spearheads the company's mission to revolutionize the STR industry. He oversees the development and implementation of innovative solutions that address the evolving needs of STR operators, helping them navigate the complexities of the market and maximize their success.

_Chair of the Board of Directors at Vacation Rental Partners Inc. (2019-05-01 to Present)_
In his role as Chair of the Board of Directors, Wes provides strategic guidance and oversight to Vacation Rental Partners Inc., a leading industry association. He leverages his deep understanding of the STR landscape to drive initiatives that promote the growth and professionalization of the vacation rental sector.

_CEO at GamedayHousing® (2017-01-01 to Present)_
Wes serves as the CEO of GamedayHousing®, a company that specializes in providing housing solutions for sporting event attendees. Under his leadership, the company has expanded its reach and solidified its position as a trusted partner for sports event organizers and travelers.

Career Progression
Wes's career journey has been marked by a series of entrepreneurial ventures and senior leadership roles that have honed his expertise in the STR industry. He co-founded Vaystays®, a successful vacation rental platform, and served as its CEO and CMO. Prior to that, he held various roles at GamedayHousing®, including CMO and Sales and Marketing, where he contributed to the company's growth and market presence.

Academic Background
Wes holds a Bachelor of Business Administration (BBA) degree from the University of South Carolina, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise

• Short-term rental industry strategy and operations

• Vacation rental platform development and management

• Sports event hospitality and housing solutions

• Entrepreneurship and business model innovation

• Strategic leadership and change management

Professional Impact
Wes's contributions to the STR industry have been significant. He has led the development and implementation of groundbreaking solutions that have empowered STR operators to navigate the rapidly evolving market landscape. Under his leadership, Direct® and GamedayHousing® have become recognized industry leaders, driving positive change and setting new standards for service excellence.

Conclusion
Wes Smithe is a visionary leader and change agent who is transforming the short-term rental industry. With his deep industry expertise, entrepreneurial mindset, and strategic vision, he is well-positioned to continue driving innovation and growth in the vacation rental sector, shaping the future of the industry.