Whit Friese

Vice President - Creative Marketing

Professional Overview
Whit Friese is an accomplished creative marketing executive with over 30 years of experience driving innovative brand strategies and award-winning campaigns. As the Vice President of Creative Marketing at The Home Depot, he leverages his extensive expertise in the retail and media industries to elevate the company's marketing presence and deliver impactful customer experiences.

Experience Summary

Current Role
As the Vice President of Creative Marketing at The Home Depot, Whit is responsible for overseeing the development and execution of the company's integrated marketing initiatives. He leads a team of talented creatives in conceptualizing and implementing engaging campaigns that effectively showcase The Home Depot's products and services, while also strengthening the brand's connection with its customers. Under Whit's leadership, The Home Depot's marketing efforts have achieved significant recognition, including multiple industry awards.

Career Progression
Prior to joining The Home Depot, Whit held the role of Vice President and Group Creative Director at CNN, where he spearheaded the network's creative strategy and helped to enhance its visual identity. Before that, he served as the Creative Director at Troika, where he collaborated with clients to develop innovative brand solutions. Whit's earlier career experience includes roles as a Producer and Technical Consultant for the "trust me" television show at Warner Bros. Entertainment, as well as an Executive Creative Director at beacon communications and a Creative Director SVP at Leo Burnett.

Academic Background
Whit holds a Bachelor of Arts degree in Graphic Design from the University of Georgia.

Areas of Expertise

• Creative direction and brand strategy

• Integrated marketing campaign development

• Retail and media industry expertise

• Team leadership and mentorship

• Innovative problem-solving and strategic thinking

Professional Impact
Throughout his career, Whit has consistently demonstrated his ability to drive measurable results through his creative leadership. His work has been recognized with numerous industry awards, including Cannes Lions, Clios, and Effies, highlighting his commitment to delivering compelling and effective marketing solutions. Whit's deep understanding of the retail and media landscapes, coupled with his innovative approach to marketing, has made him a valuable asset to the organizations he has served.

Conclusion
Whit Friese's extensive experience and proven track record of success make him a highly respected figure in the creative marketing industry. As the Vice President of Creative Marketing at The Home Depot, he continues to push the boundaries of what's possible, leveraging his expertise to create impactful campaigns that engage customers and drive business growth.