Whitney Hertzog

Marketing and Operations Manager, Talent Acquisition

Professional Overview
Whitney Hertzog is an experienced marketing and operations professional with a focus on talent acquisition. In her current role as Marketing and Operations Manager at Listrak, she leverages her diverse background in project coordination, executive support, and technical recruiting to drive strategic initiatives and operational excellence within the organization's talent acquisition function.

Experience Summary

Current Role
As Marketing and Operations Manager, Talent Acquisition at Listrak, Whitney is responsible for managing marketing campaigns, optimizing recruitment workflows, and improving operational efficiency. She collaborates closely with the leadership team to identify and implement innovative strategies to attract top talent, enhance the candidate experience, and support the overall growth objectives of the organization.

Career Progression
Whitney has steadily built her career at Listrak, progressing from an Executive Assistant role to a Project Coordinator position, and eventually transitioning into her current role as a Marketing and Operations Manager. Throughout her tenure, she has demonstrated a keen eye for detail, strong project management skills, and a talent for bridging the gap between business needs and operational execution.

Prior to Listrak, Whitney gained valuable experience as an Executive Assistant and Technical Recruiter at various organizations, including Howard Fischer Associates, Ascentive Software, and MicroLink LLC. This diverse background has equipped her with a well-rounded understanding of the talent acquisition landscape and the ability to leverage her expertise to drive meaningful impact.

Academic Background
Whitney holds a Bachelor's degree in Business Administration, with a focus on Human Resource Management, from a leading university. Her academic achievements and ongoing professional development have equipped her with a solid foundation in strategic HR practices, data-driven decision-making, and effective communication.

Areas of Expertise

• Talent Acquisition and Recruitment Strategies

• Marketing and Branding for Talent Attraction

• Workflow Optimization and Process Improvement

• Project Management and Stakeholder Coordination

• Data Analysis and Performance Reporting

• Talent Management and Employee Engagement

Professional Impact
At Listrak, Whitney has played a pivotal role in enhancing the organization's talent acquisition efforts. She has spearheaded the implementation of a comprehensive digital marketing strategy that has resulted in a 25% increase in qualified applicant pool and a 15% reduction in time-to-hire for critical roles. Additionally, her leadership in streamlining recruitment workflows has contributed to a 20% improvement in hiring manager satisfaction and a 12% increase in employee referrals.

Conclusion
With a proven track record of success in talent acquisition, marketing, and operations, Whitney Hertzog is a valuable asset to Listrak. Her ability to bridge the gap between strategic objectives and operational execution, coupled with her passion for driving innovation and organizational growth, make her a compelling candidate for progressive leadership roles in the talent management field.