Whitney Weiss

Chief Marketing Officer

Professional Overview

Whitney Weiss is an accomplished marketing executive with extensive experience driving growth and innovation across the retail, hospitality, and consumer product industries. As the Chief Marketing Officer of Weiss Watch Company, she leads a dynamic team responsible for developing and executing integrated marketing strategies that have elevated the brand's global presence and driven consistent year-over-year revenue increases.

Experience Summary

Current Role

As Chief Marketing Officer at Weiss Watch Company since 2013, Whitney has been instrumental in repositioning the brand as a leader in the luxury watch market. Key achievements include:

• Spearheading the development of a comprehensive content marketing strategy that has increased website traffic by 35% and boosted social media engagement by over 50%

• Overseeing the launch of several successful new product lines, contributing to 28% revenue growth over the past 3 years

• Building a high-performing marketing team and implementing data-driven processes that have improved campaign ROI by 22%

Career Progression

Prior to joining Weiss Watch Company, Whitney gained valuable experience in the retail, hospitality, and digital marketing sectors. As the Owner of Bows, Boots, & Blue, a women's apparel and accessories boutique, she honed her entrepreneurial skills and deepened her understanding of consumer behavior. She also held marketing roles at Kaptivating Hospitality and BlackDog Advertising, where she demonstrated her ability to drive measurable results through innovative digital strategies.

Academic Background

Whitney holds a Bachelor of Science degree in Marketing from the University of Tennessee, Knoxville, where she graduated cum laude.

Areas of Expertise

• Omnichannel marketing strategy development and execution

• Brand positioning and identity management

• Digital marketing, including SEO, social media, and content creation

• Data analysis and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact

Under Whitney's leadership, Weiss Watch Company has become a recognized leader in the luxury watch industry, earning numerous accolades and industry awards. She is a frequent speaker at marketing conferences and has been featured in prestigious publications such as Forbes and Entrepreneur, sharing her insights on the evolving consumer landscape and best practices for driving brand growth.

Conclusion

With a proven track record of success, Whitney Weiss is a strategic and innovative marketing executive poised to continue her trajectory of driving transformative growth for Weiss Watch Company and solidifying its position as a premier luxury brand.