Wil Cuyco
Senior Director, Store Design and Construction
Professional Overview
Wil Cuyco is a seasoned retail design and construction professional with over 20 years of experience in leading global store design initiatives for prominent retail brands. As the Senior Director of Store Design and Construction at Fabletics, he oversees the development and execution of innovative store concepts that enhance the customer experience and drive business growth.
Experience Summary
Current Role
In his current role at Fabletics, Wil is responsible for spearheading the company's store design and construction strategies, collaborating closely with cross-functional teams to ensure the seamless implementation of new store openings and remodels. He leverages his deep understanding of retail trends, consumer preferences, and construction best practices to deliver design solutions that align with the brand's overarching vision and objectives.
Career Progression
Prior to joining Fabletics, Wil held various leadership positions at Gap Inc., where he made significant contributions to the design and development of store concepts for the company's flagship brands, including Gap and Old Navy. As the Senior Director of Global Store Design, he led a team of designers and project managers to drive the successful rollout of over 500 stores worldwide, consistently meeting or exceeding key performance metrics.
Wil's career began as a Designer at MCG Architecture, where he honed his skills in architectural design and project management. He later founded his own design firm, WAC Design, gaining valuable entrepreneurial experience and client-facing expertise.
Academic Background
Wil holds a Bachelor of Fine Arts degree in Interior Design from the University of California, Los Angeles (UCLA), where he graduated with distinction and received multiple academic honors.
Areas of Expertise
- Retail store design and construction
- Brand experience and visual merchandising
- Global project management and team leadership
- Budgeting and cost optimization
- Sustainable design and energy-efficient solutions
Professional Impact
Throughout his career, Wil has consistently delivered award-winning store designs that have enhanced the customer experience and contributed to the growth of the brands he has worked with. His innovative design concepts and data-driven approach have earned him recognition within the industry, with several of his projects receiving prestigious design awards.
Conclusion
With his extensive experience, strategic vision, and strong track record of success, Wil Cuyco is well-positioned to continue driving the evolution of Fabletics' store design and construction initiatives. His passion for creating memorable retail environments and his ability to collaborate effectively with cross-functional teams make him a valuable asset to the organization.
