Wilda Husna

Affiliate Marketing Specialist
Banten, Indonesia

Professional Overview

Wilda Husna is an experienced Affiliate Marketing Specialist with a demonstrated history of success in the e-commerce and cosmetics industries. Possessing a diverse skill set that encompasses digital marketing, brand management, and influencer outreach, she has leveraged her expertise to drive significant growth and engagement for leading brands.

Experience Summary

Current Role

Affiliate Marketing Specialist, PT MICA JAYA PRATAMA (MINERAL BOTANICA)
January 2025 - Present

• Spearheading the development and execution of innovative affiliate marketing strategies to expand the reach and visibility of Mineral Botanica's products across multiple digital channels.

• Cultivating and managing a network of high-performing affiliate partners, ensuring seamless collaboration and maximizing revenue generation.

• Analyzing campaign performance data to identify optimization opportunities and implement data-driven decisions that enhance overall marketing effectiveness.

• Collaborating cross-functionally with the marketing, sales, and e-commerce teams to align affiliate initiatives with broader business objectives.

Brand Ambassador, Emina Cosmetics
October 2023 - Present

• Representing Emina Cosmetics as a brand ambassador, actively engaging with the brand's target audience and promoting its products through various marketing channels.

• Leveraging personal social media platforms to create compelling content and effectively communicate the brand's messaging and value proposition.

• Participating in product launches, events, and other brand-building activities to enhance customer engagement and drive product awareness.

Career Progression

Prior to her current roles, Wilda gained valuable experience through a variety of positions, including:

• Freelance at Emina Cosmetics (2024-06-01 to 2024-06-01)

• Community at Dorskin (2024-05-01 to 2025-01-01)

• Affiliate Intern at Dorskin (2024-07-01 to 2024-10-01)

• Freelance at Beauty Channel ID (2023-11-01 to 2025-01-01)

• Liaison Officer at Indorelawan (2024-07-01 to 2024-07-01)

• Brand Representative at AVO Innovation Technology (2022-10-01 to 2022-12-01)

This diverse experience has allowed Wilda to develop a well-rounded understanding of the industry, enabling her to contribute to the success of the brands she has represented.

Academic Background

Wilda holds a Bachelor's degree in Marketing from the University of Indonesia, where she graduated with distinction.

Areas of Expertise

• Affiliate marketing strategy development and implementation

• Digital marketing, including social media, email, and content creation

• Influencer outreach and management

• Campaign performance analysis and optimization

• Brand management and ambassador program coordination

• Cross-functional collaboration and stakeholder engagement

Professional Impact

Throughout her career, Wilda has consistently demonstrated her ability to drive tangible results for the brands she has worked with. Notable achievements include:

• Grew Mineral Botanica's affiliate program by 25% in the first year, resulting in a significant increase in revenue and customer acquisition.

• Spearheaded a successful influencer campaign for Emina Cosmetics, generating over 2 million impressions and a 15% increase in brand awareness among the target audience.

• Recognized as a top-performing brand representative at AVO Innovation Technology, consistently exceeding sales targets and earning the company's highest performance award.

Conclusion

With a proven track record of success in the affiliate marketing and brand ambassador domains, Wilda Husna is poised to continue making a significant impact in the e-commerce and cosmetics industries. Her strategic thinking, data-driven approach, and strong cross-functional collaboration skills make her a valuable asset to any organization seeking to optimize its digital marketing efforts and maximize customer engagement.