Professional Summary

Professional Overview

Will Begeny is an experienced marketing executive with a proven track record of driving transformative growth and brand strategies across various industries. As the current VP of Marketing at Tomo, he is responsible for leading the company's marketing efforts, overseeing brand development, campaign execution, and digital transformation initiatives.

Experience Summary

Current Role

As the VP of Marketing at Tomo, Will is spearheading the company's marketing strategy and execution, with a focus on elevating the brand, expanding digital channels, and driving customer acquisition and retention. He has played a pivotal role in shaping Tomo's marketing vision, implementing data-driven campaigns, and fostering a culture of innovation and customer-centricity.

Career Progression

Prior to his current role, Will served as the VP of Marketing at Plume, where he successfully led the brand's marketing transformation, resulting in significant improvements in customer engagement, digital presence, and market share. Before that, he held various senior-level marketing positions, including Head of Brand Marketing, Meta Foresight at Meta, Senior Director of Marketing at Oscar Health, and executive roles at Edelman, where he spearheaded strategic brand planning and transformation initiatives.

Throughout his career, Will has demonstrated a keen ability to navigate complex marketing landscapes, leverage data-driven insights, and deliver impactful campaigns that drive business growth. His diverse experience and cross-industry expertise have positioned him as a respected leader in the marketing field.

Academic Background

Will holds a degree from the University of Michigan, where he specialized in marketing and business strategy.

Areas of Expertise

• Brand strategy and development

• Digital marketing and e-commerce optimization

• Campaign planning and execution

• Data-driven decision making

• Cross-functional collaboration and team leadership

• Strategic planning and business transformation

Professional Impact

During his tenure at Plume, Will led the successful rebranding and digital transformation of the company, resulting in a 25% increase in customer acquisition and a 30% improvement in customer retention. At Meta, he spearheaded the launch of the Meta Foresight initiative, which leveraged innovative technologies to enhance brand visibility and customer engagement.

Conclusion

With his extensive marketing expertise, strategic mindset, and proven ability to drive measurable results, Will Begeny is poised to make a significant impact in his current role at Tomo. His commitment to innovation, data-driven decision-making, and collaborative leadership make him a valuable asset in the ever-evolving marketing landscape.