Will Chu – CEO & Co-Founder, Vector
Overview
Will Chu is the Co-Founder and CEO of Vector, a San Francisco-based logistics technology company specializing in digitizing critical supply chain workflows. With a deep background in engineering, entrepreneurship, and executive leadership, Will has driven the growth and direction of Vector since its inception in 2014. Vector operates within the information technology sector, focusing on solutions that streamline bill of lading processes, integrate mobile scanning and workflows, and enable contactless pick-up and delivery for enterprise shippers, carriers, third-party logistics (3PLs), and retailers.
Professional Experience
Current Role:
- CEO & Co-Founder, Vector (2014–Present)
- Leads company strategy, operations, and product vision.
- Oversees key initiatives in digitizing and streamlining logistics documentation and workflows.
- Instrumental in responding to industry-wide challenges, notably the shift towards contactless delivery standards during the COVID-19 pandemic.
- Drives collaboration with industry organizations, including active involvement with the Consumer Brands Association’s Contactless Delivery Task Force.
Previous Roles:
- VP of Engineering, Addepar (Oct 2009–Mar 2014)
- Directed engineering for the wealth management platform, contributing to its growth from a conceptual stage to an organization with over 300 employees.
- Played a key role in scaling the technology and talent base during a period of significant market volatility.
- Founder & VP of Engineering, The Scene (Jan 2008–Dec 2009)
- Founded a new venture with responsibilities spanning engineering leadership and product development.
Education:
- B.A. in Computer Science, University of California, Berkeley
Company Profile: Vector
- Industry: Information Technology, Logistics, Supply Chain Software
- Headquarters: San Francisco, United States
- Employees: 11–50
- Core Offering:
- Bill of lading application integrating with TMS, ELD, and DMS systems
- Mobile scanning and workflow digitization
- Solutions designed to reduce paperwork, increase efficiency, and improve safety for logistics operations
- Proven labor productivity improvements (up to 30% gain) and 67% reduction in detention fees for customers
- Key Customers & Position:
- Serves enterprise shippers, carriers, third-party logistics providers (3PLs), and retailers
- Actively establishing industry standards through collaboration and innovation in supply chain digitization
- Leadership Team Reporting to Will Chu:
- Ben Manes – CTO
- Darren Chan – VP, Design
- Brian Belcher – COO & Co-founder
Notable Achievements and Initiatives
- Agility in Crisis:
- Guided Vector through the COVID-19 pandemic, rapidly iterating and deploying products to meet new safety and operational needs for logistics and supply chain clients.
- Led industry-wide efforts in developing contactless delivery protocols, supporting the health and efficiency of essential supply chain employees (drivers, dock workers, admin staff) in partnership with leading consumer brands and supply chain partners.
- Industry Influence:
- Regularly featured in logistics and supply chain media, including interviews and podcasts addressing technology adoption, change management, and the evolution of logistics during periods of upheaval.
- Recognized for emotional intelligence and leadership qualities, enabling effective collaboration and problem-solving across diverse teams and stakeholders.
- Team Building Philosophy:
- Prioritizes hiring high-talent, accountable teams with complementary expertise.
- Fosters a culture of autonomy, creativity, and resilience, enabling the company to adapt quickly to shifting industry needs.
Strategic Focus Areas
- Supply Chain Digitization:
Pursuing a vision for a fully paperless supply chain by digitizing not only bills of lading but also end-to-end pickup and delivery workflows.
- Collaboration & Open Standards:
Engaged in creating open data and process standards for contactless delivery, aiming for scalable adoption across the industry.
- Customer-Centric Product Development:
Strong orientation toward solving real customer challenges, preferring to validate concepts in the market before full-scale development.
- Resilience & Future-readiness:
Emphasizes adaptability and forward-planning to endure and capitalize on industry-wide changes and global disruptions.
Contact Details
- Email (general inquiries): info@withvector.com
- Phone: (855) 442-5623
- LinkedIn: [Will Chu – LinkedIn](http://www.linkedin.com/in/chuwill)
- Direct connection via LinkedIn is encouraged for partnerships, professional inquiries, and collaboration opportunities.
Summary of Key Insights
Will Chu is a highly experienced, innovation-driven industry leader with a track record of transforming business practices in response to both opportunities and crises. His approach combines a deep technical background with a strong focus on team culture, industry collaboration, and scalable product innovation in logistics technology. Will is positioned at the forefront of digital transformation in the supply chain sector, with Vector playing a pivotal role in enabling safer, more efficient, and paperless logistics operations for leading brands and carriers.
