Professional Summary
Professional Overview
Will G. is a seasoned marketing executive with over 20 years of experience driving strategic brand development and revenue growth for leading organizations. As a Fractional Chief Marketing Officer (CMO) at WRGould & Associates and a Partner at V&L Growth Agency, he leverages his expertise in integrated marketing, digital transformation, and business strategy to help clients achieve their growth objectives.
Experience Summary
Current Roles
As a Fractional CMO at WRGould & Associates, Will provides strategic marketing leadership and hands-on execution support to a diverse portfolio of clients. In this role, he develops and implements comprehensive marketing plans, optimizes digital channels, and oversees the alignment of brand strategy with business goals. Additionally, as a Partner at V&L Growth Agency, he partners with clients to design and deploy innovative marketing solutions that drive measurable results.
Career Progression
Prior to his current roles, Will held several senior-level positions at Brand Buddha, where he served as President and Chief Strategy Officer, leading the firm's brand management and business development initiatives. He also previously held marketing leadership roles at ConstantPLAN (acquired by Brand Buddha), PointServ, and Raymond James Financial Inc., where he demonstrated a track record of successful team building, strategic planning, and revenue growth.
Academic Background
Will holds a Bachelor of Science degree in Finance from the University of Illinois at Urbana-Champaign, where he graduated with distinction and was recognized for his academic excellence.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital transformation and omnichannel marketing
- Brand development and positioning
- Business strategy and growth planning
- Marketing analytics and performance optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Will has consistently delivered measurable business impact for his clients and employers. At Brand Buddha, he led the development and implementation of award-winning marketing campaigns that drove significant revenue growth and brand recognition. As a Fractional CMO, he has helped clients navigate complex market challenges and achieve their strategic objectives through data-driven, innovative marketing solutions.
Conclusion
With his extensive marketing expertise, strategic mindset, and proven track record of success, Will is well-positioned to continue making a meaningful impact as a trusted advisor and collaborative partner to his clients. He is committed to driving sustainable growth and helping organizations navigate the evolving marketing landscape.
