Professional Summary

Professional Overview

Will Giddon is the Director of the Brand at Rothmans, a leading marketing and advertising agency in New York City. With a diverse background in the entertainment and media industries, he brings a unique blend of creative expertise and strategic acumen to his current role.

Experience Summary

Current Role

As the Director of the Brand at Rothmans, Will is responsible for overseeing the development and execution of comprehensive brand strategies for the agency's diverse client portfolio. He collaborates closely with cross-functional teams to ensure the consistent and impactful representation of client brands across all touchpoints, driving measurable results and elevating brand awareness.

Career Progression

Prior to his current position, Will held various internships and entry-level roles that laid the foundation for his career in the entertainment and media industries. He gained valuable experience in alternative programming, digital media, licensing, and branding at A3 Artists Agency, where he worked as an Assistant. Additionally, he served as the Director of Philanthropy at the Delta Kappa Alpha Professional Cinema Society, further expanding his skill set in the non-profit sector.

Academic Background

Will holds a Bachelor's degree in Television, Radio and Film from the S.I. Newhouse School of Public Communications at Syracuse University, with a minor in Animation and Visual Effects from the College of Visual and Performing Arts. His academic achievements and multidisciplinary education have equipped him with a well-rounded understanding of the media landscape.

Areas of Expertise

Throughout his career, Will has developed expertise in areas such as brand strategy, digital media, licensing, and philanthropy. His strong background in the entertainment industry, coupled with his creative problem-solving abilities and attention to detail, make him a valuable asset to the Rothmans team.

Professional Impact

In his current role, Will has played a pivotal role in the successful launch and ongoing management of several high-profile client campaigns, consistently delivering measurable results and elevating brand awareness. His contributions have been instrumental in strengthening Rothmans' reputation as a leading marketing and advertising agency.

Conclusion

With a proven track record of success in the entertainment and media industries, Will Giddon is poised to continue his professional growth and make a significant impact as the Director of the Brand at Rothmans. His versatile skill set, creative problem-solving abilities, and strategic mindset position him as a valuable asset to the agency and its clients.