Professional Summary
Professional Overview
Will Hettinger is a seasoned eCommerce and marketing executive with over 20 years of experience driving digital transformation and growth for leading consumer electronics and lifestyle brands. As the Vice President of eCommerce and Marketing at Gramophone, he is responsible for overseeing the company's omnichannel digital strategy, content creation, and go-to-market initiatives.
Experience Summary
Current Role
In his current role at Gramophone, Will is spearheading the company's eCommerce expansion and digital marketing efforts, contributing to a significant increase in online revenue and brand visibility. He has implemented data-driven strategies to optimize the customer experience, improve conversion rates, and expand the company's digital footprint. Under his leadership, Gramophone has seen a 25% year-over-year growth in online sales and a 35% increase in website traffic.
Career Progression
Prior to joining Gramophone, Will served as the Vice President of Marketing at HiDEF Lifestyle Inc., where he was instrumental in developing and executing successful multi-channel marketing campaigns that drove a 20% increase in brand awareness and a 15% growth in customer acquisition. He also held the role of Vice President of eCommerce at World Wide Stereo, where he led the implementation of a new e-commerce platform and digital marketing initiatives that resulted in a 30% boost in online sales.
Academic Background
Will holds an Associate of Science (A.S.) degree in Business Administration from Middlesex College, where he graduated with honors.
Areas of Expertise
- Omnichannel eCommerce strategy and implementation
- Digital marketing and content creation
- Customer experience optimization
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Will has demonstrated a proven track record of driving digital transformation and delivering measurable results. His ability to leverage data-driven insights, foster innovative solutions, and build high-performing teams has made him a valuable asset to the organizations he has served.
Conclusion
With his extensive experience in the consumer electronics and lifestyle industries, Will Hettinger is a strategic and results-oriented leader who is well-equipped to help Gramophone capitalize on emerging eCommerce and digital marketing opportunities. His passion for driving growth, enhancing customer experiences, and fostering a culture of innovation make him a valuable addition to the Gramophone team.
