Professional Summary
Professional Overview
Will McDonough is an accomplished sports industry executive with over 15 years of experience in sports partnerships, brand marketing, and digital media. As the Vice President of Sports Partnerships at Improbable, he is responsible for driving strategic partnerships and commercial growth within the sports and entertainment sectors.
Current Role
In his current role at Improbable, Will is tasked with identifying and cultivating high-impact partnerships that leverage the company's cutting-edge technology and solutions. He works closely with leading sports organizations, leagues, and media partners to develop innovative content, engagement, and monetization strategies. Under his leadership, Improbable has established itself as a trusted partner in the industry, delivering transformative experiences for fans and stakeholders.
Career Progression
Prior to joining Improbable, Will held senior positions at various leading sports and media organizations. As the VP of Business Development Sports & Entertainment Partnerships at Team Whistle, he was instrumental in expanding the company's portfolio of brand partnerships and sponsorship deals. At VENN, he served as the VP of Integrated Marketing & Partnerships, where he spearheaded the development of unique cross-platform content and brand integrations. Earlier in his career, Will held marketing and partnership roles at COPA90, Major League Soccer, NBC Sports, and MTV Networks, honing his expertise in digital media, content creation, and fan engagement.
Academic Background
Will holds a Bachelor's degree in Communication Studies from the University of California, Los Angeles (UCLA), where he graduated with honors.
Areas of Expertise
- Sports and entertainment partnerships
- Brand marketing and sponsorship activation
- Digital media strategy and content development
- Fan engagement and community building
- Cross-platform integration and monetization
Professional Impact
Throughout his career, Will has consistently demonstrated his ability to drive measurable business impact. At Team Whistle, he spearheaded the acquisition of several high-profile brand partners, leading to significant revenue growth and increased brand visibility. At VENN, he was instrumental in the development of innovative content and brand integration initiatives that garnered industry recognition and awards.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Will McDonough is positioned to continue making a significant impact in the sports and entertainment industry. As the VP of Sports Partnerships at Improbable, he is poised to leverage the company's cutting-edge technology to deliver transformative experiences and drive measurable value for its partners.
