Professional Summary
Professional Overview
Will McGuinness is a seasoned communications and education professional with a strong track record of driving strategic initiatives and delivering measurable results. As the Managing Director of Communications and Head of the Education & Non-Profit Practice at Perceptual Advisors LLC, he leverages his diverse industry experience to provide tailored solutions for clients across multiple sectors.
Experience Summary
Current Role
As the Managing Director of Communications and Head of the Education & Non-Profit Practice at Perceptual Advisors LLC, Will is responsible for overseeing the firm's communications strategy and leading the dedicated education and non-profit practice. In this role, he provides strategic guidance to clients, develops innovative digital solutions, and manages cross-functional teams to deliver impactful outcomes.
Additionally, Will serves as a Principal at Wm. Digital, where he provides strategic counsel and digital transformation expertise to clients in the education and non-profit spaces. He also holds concurrent academic positions as an Associate Faculty member at Columbia University and a Professor at New York University.
Career Progression
Throughout his extensive career, Will has held several senior-level roles, showcasing his versatility and adaptability. He previously served as the Director of Social Media & Digital Strategy at 2U, where he spearheaded the company's social media and off-platform growth initiatives. Prior to that, he held the position of Director of Social Media and Off-Platform Growth at Understood, where he led the organization's digital strategy and engagement efforts.
Earlier in his career, Will held leadership roles in digital communications and marketing at prestigious institutions like Columbia University and Latham & Watkins, where he demonstrated his ability to drive innovative digital initiatives and foster strong stakeholder relationships.
Academic Background
Will holds a Bachelor's degree from the University of Massachusetts Amherst, where he graduated with distinction. His academic background and ongoing teaching roles at Columbia University and New York University further solidify his expertise in the education sector.
Areas of Expertise
- Strategic communications and digital strategy
- Education and non-profit industry expertise
- Social media and off-platform growth
- Digital transformation and innovation
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Will has spearheaded numerous successful projects and initiatives that have had a tangible impact on the organizations he has served. His work has been recognized for its creativity, effectiveness, and ability to drive measurable results.
Conclusion
With his vast experience, industry knowledge, and proven track record of success, Will McGuinness is a valuable asset to Perceptual Advisors LLC and the clients he serves. His unwavering commitment to delivering innovative solutions and driving positive change positions him as a respected leader in the communications and education sectors.
