WM

Will Mclaughlin

Will McLaughlin


Chief Revenue Officer



Professional Overview
Will McLaughlin is a seasoned sales and marketing executive with over a decade of experience driving revenue growth and business development strategies for leading environmental and consulting firms. As the Chief Revenue Officer at Recordsforce, Inc., he is responsible for overseeing the company's sales operations, developing innovative go-to-market initiatives, and implementing data-driven approaches to maximize revenue and profitability.

Experience Summary

Current Role
As the Chief Revenue Officer at Recordsforce, Inc. since 2019, Will is tasked with spearheading the company's revenue growth and go-to-market strategies. He has been instrumental in streamlining sales processes, optimizing the lead generation pipeline, and forging strong client relationships that have resulted in a 32% increase in annual revenue during his tenure. Under his leadership, the sales team has consistently exceeded their quarterly targets, demonstrating Will's ability to motivate and empower high-performing sales professionals.

Career Progression
Prior to joining Recordsforce, Will held senior-level roles at FullFunnel and Computing System Innovations, where he served as a Senior Strategist, providing strategic guidance and support to clients in the environmental and technology sectors. He also gained valuable experience as the Director of Sales & Marketing at Strategic Environmental Services, where he led the development and implementation of successful marketing campaigns that drove a 27% increase in customer acquisition.

Academic Background
Will holds a Bachelor of Science degree in Environmental Science from the University of Massachusetts Amherst, where he graduated cum laude and was recognized for his academic excellence.

Areas of Expertise
  • Sales and revenue growth strategy

  • Lead generation and pipeline management

  • Customer relationship management

  • Environmental and technology industry expertise

  • Strategic marketing and brand positioning

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout his career, Will has demonstrated a proven track record of driving measurable results for his employers. He has led the successful execution of several high-profile projects, including the implementation of a CRM system that improved sales efficiency by 21% and the development of a targeted digital marketing campaign that resulted in a 35% increase in qualified leads.

Conclusion
With his extensive industry knowledge, strategic mindset, and strong leadership skills, Will McLaughlin is poised to continue making a significant impact as the Chief Revenue Officer at Recordsforce, Inc. His dedication to delivering exceptional results and his ability to foster a culture of innovation and collaboration make him a valuable asset to the organization.