Professional Summary
Professional Overview
Will Yandell is a seasoned sales and marketing executive with over 25 years of experience in the consumer packaged goods and retail industries. As the Sr. Director of Sales & Field Marketing at Oishii, he is responsible for leading a team of field marketing professionals and driving strategic sales initiatives to expand the company's reach and market share.
Experience Summary
Current Role
In his current role as Sr. Director of Sales & Field Marketing at Oishii, Will oversees the execution of field marketing campaigns, trade show participation, and strategic partnerships to support the company's sales growth. He has been instrumental in increasing Oishii's brand visibility and securing new distribution channels, contributing to the company's recent expansion into major retail markets.
Career Progression
Prior to joining Oishii, Will held senior marketing roles at prominent brands such as Clif Bar & Company, Equinox, and Red Bull. As the Regional Marketing Manager at Clif Bar, he spearheaded successful product launches and implemented targeted marketing strategies that drove significant increases in regional sales. At Equinox, he led the global field marketing team, coordinating international brand activations and events to enhance the company's brand presence. Will's extensive experience in the consumer and retail sectors has equipped him with a deep understanding of market trends, customer preferences, and effective sales and marketing strategies.
Academic Background
Will holds a Bachelor of Science degree in Business Administration from the University of California, Berkeley, where he specialized in Marketing and Entrepreneurship.
Areas of Expertise
- Strategic sales and field marketing leadership
- Brand development and positioning
- Integrated marketing campaign execution
- Trade show and event management
- Relationship building and partner management
- Data-driven decision making and performance analysis
Professional Impact
Throughout his career, Will has demonstrated a proven track record of driving sales growth and improving brand visibility for leading consumer brands. At Clif Bar, he spearheaded a regional marketing campaign that resulted in a 25% increase in sales within his territory. At Red Bull, he developed and implemented innovative field marketing programs that enhanced the brand's presence in major metropolitan markets, contributing to the company's overall market share growth.
Conclusion
With his extensive experience, strategic mindset, and proven leadership skills, Will Yandell is well-positioned to continue making a significant impact in the consumer packaged goods industry. As the Sr. Director of Sales & Field Marketing at Oishii, he is committed to leveraging his expertise to support the company's ambitious growth goals and strengthen its market position.
